Elizabeth Arden's festive red door campaign pops-up across multiple regions in Asia
Elizabeth Arden features with China Duty Free Group at cdf Sanya
Elizabeth Arden has popped up with its festive red and powerful red door icon across multiple regions in celebration of Chinese New Year and the welcoming of 2025. Red symbolizes prosperity and power in Chinese culture. The iconic red door, being the symbolic logo of Elizabeth Arden, represents the lucky door of opportunities.
In China Hainan’s cdf Sanya International Duty Free Shopping Complex, a large-scale pop-up ran from January 16 to February 12. The space offered an invitation to enter through the Elizabeth Arden red door for an exclusive commemorative photo-taking session, a great way to capture moments during the Chinese New Year celebration.
The pop-up also presents all of Elizabeth Arden’s popular product franchises in experiential zones: Capsules serum sampling, Prevage experience and a White Tea sensorial immersion room.
Through the Red Door with Elizabeth Arden
At the Capsules serum sampling zone, customers get to trial all of Elizabeth Arden’s different capsules serum, each serving a different skincare need. Customers are also provided with expertise skincare consultation and recommendation on the best capsules serum suitable for their skin types, as well as the recommended regimen and concoction of different capsules serum.
The Prevage experience zone highlights Elizabeth Arden’s latest launch of Prevage 3-in-1 Reset Serum and Soft Cream, a power duo providing full cycle collagen support, boosting skin’s collagen +121%, providing a powerful intervention for ageless skin.
The White Tea Sensorial Immersion Room provides customers an immersive experience as they indulge in a virtual reality floral garden experience while surrounded by the scents of White Tea.
A variation of smaller scale pop-ups were also executed across other locations, such as Hainan Tourism Duty Free Shopping Complex, Everrich and Tasa Meng Duty Free at Taoyuan International Airport and The Shilla Duty Free at Singapore Changi Airport.
Exclusive gift packs were a feature of the Chinese New Year campaign
Elizabeth Arden offers exclusive limited-time gift packs with Chinese New Year themed amenities travel case and a lucky multi-functional bag charm which comes alongside a keychain, a lucky red pom-pom, a heart shaped mirror as well as crystals studded S, symbolizing the year of the Snake, for your Super and Special self.
Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail, said, “Chinese New Year serves as an important gifting season for the Chinese. It is a period to celebrate and showcase love and gratitude to those we care. Hence, we offer exclusive gifting sets with lucky red elements to spread the joy and feelings of happiness.”
