Coty reveals latest BOSS The Scent offer and new campaign
BOSS The Scent: The new refillable fragrances
Coty Travel Retail has unveiled the latest campaign supporting BOSS The Scent by Hugo Boss.
Described as the “go-to scent for confident, magnetic, and self-determined individuals since 2015”, the fragrance duo for Him and for Her has been reimagined with new refillable bottles, richer concentrations, and a campaign starring David Corenswet and Eiza González as a power couple in a sensual, empowering showdown.
American actor David Corenswet, who will play the legendary lead role of Superman in the highly anticipated 2025 movie directed by James Gunn, adds charisma and raw intensity to the campaign while Eiza González, the celebrated Mexican actress and singer who recently wowed audiences in the blockbuster science-fiction series 3-Body Problem, exudes a perfect blend of sensuality and strength, commanding attention in every frame.
In the new BOSS The Scent campaign by the award-winning director, Daniel Sannwald, these two remarkable talents come face-to-face. Through sensual, captivating choreography, they embody attraction in motion, defining the power of attraction, a force that transcends boundaries and draws all eyes to them.
BOSS The Scent
While both fragrances retain their original, iconic scent profiles, their intensity has been boosted to ensure a lasting, unforgettable impression.
BOSS The Scent Eau de Toilette for Him, composed by Pascal Gaurin (IFF), is an ambery-woody-fruity fragrance inspired by the interplay of a bold pairing. It opens with the spicy freshness of natural Ginger oil contrasted with suave Maninka fruit, crafted exclusively for BOSS. This captivating blend is further enriched with warm, carnal Leather notes anchoring the scent in a compelling embrace.
Facing its masculine counterpart, BOSS The Scent Eau de Parfum for Her masterfully unites daring contrasts to make a powerful, sensual statement. This ambery-floral-fruity fragrance opens with the luscious, juicy allure of natural Peach extract, exuding an intoxicating energy that contrasts beautifully with the velvety, opulent richness of Osmanthus bouquet. Heightening the fragrance’s depth, the enveloping White Musk base delivers an augmented sensuality that leaves a head-turning trail.
This fragrance duo moves the senses with bold, addictive Maninka for Him meeting fierce, subversive Peach for Her.
BOSS The Scent Eau de Toilette for Him is encased in a striking, refillable bottle embellished by the BOSS logo on translucent glass and dressed in a Double-B monogrammed gunmetal cap. Its multi-faceted shape captures the spotlight, reflecting the fiery scent within while mirroring the intense, sensorial showdown of the fragrance.
BOSS The Scent Eau de Parfum for Her is reimagined in a diamond-shaped flacon, also refillable, adorned with BOSS logo and crowned by an icy-gold Double-B monogrammed cap. The crystalline glass reveals the sensual peachy-colored fragrance within, radiating elegance from every angle.
These refreshed bottle designs also mark a step towards a lower environmental impact. All sizes of BOSS The Scent Eau de Toilette for Him and Eau de Parfum for Her are now refillable, with a 200ml refill for Him and a 150ml refill for Her sold separately. The easy-to-use refill bottles screw onto the neck of the flacon and automatically stop filling to deliver the optimal amount of fragrance.
BOSS The Scent for Him is available in 50ml, 100ml, and 200ml, and BOSS The Scent for Her is available in 30ml, 50ml, and 100ml.
