Nuxe brings Christmas magic to the airport
Nuxe created an "evocative Christmas atmosphere" at Barcelona Airport (pictured here) by installing a podium with gift-wrapped props and a Christmas ball containing a Huile Prodigieuse product
Advent calendars, Xmas sets, best sellers and retailtainment have all featured within the range of activations Nuxe has brought to its European airport doors this Christmas.
Our Christmas magic launched first at Lagardère in French airports with an on-counter display highlighting a selection of our Huile Prodigieuse products, supported by a deluxe pouch as a gift-with-purchase when buying at least two Nuxe products.
Our gondola heads at Paris Charles de Gaulle Airport were specially redesigned to include the snowball motif in the visual promoting our tester and we brought Christmas decorations to our beauty station at Brussels Airport.
In Frankfurt, we extended our podium to include our Christmas campaign until the beginning of January and took advantage of this space to highlight our advent calendars and special Xmas sets as well as our best sellers.
For the first time, we promoted our end-of-year campaign with podiums in Alicante, Malaga and Milan Linate airports, as well as Madrid Airport T4.
Finally, and again for the first time, we installed a podium in Barcelona Airport where we created an evocative Christmas atmosphere with gift-wrapped props and a Christmas ball containing a Huile Prodigieuse product referencing our visual campaign for this product. We also have staff in this space to offer retailtainment to passengers. If three products are aligned in a small scratch card, then the passenger wins a sample of our pre-wash and shampoo from our Hair Prodigieux range.
“Our Christmas activations mark the high point of our in-store activity this year, creating a level of customer impact that we have never previously achieved to celebrate this festive season. This program of activations has also given us our most extended run of Xmas support for Nuxe; some of these implementations began in November and some will run through to the end of January. Passengers are enjoying our retailtainment, it's quick and simple to engage with, and we know that our gift-with-purchase is so effective we offer it as part of all our Xmas activations,” shared Global Travel Retail Marketing Manager Ombeline Forbin.
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