EviDenS de Beauté debuts flagship boutique at cdf Haikou International Duty Free Shopping Complex
At the ribbon-cutting ceremony on October 30 (from left to right): Chen Yuanliu, cdf Haikou International Duty Free Complex Deputy Director of Sales Department; Li Xiaona, Assistant General Manager, CDFG Planning Merchant Department, Perfume & Cosmetics; Zhang Xiancheng, cdf Haikou International Duty Free Complex's Assistant General Manager ; Dorothy Liu, Vice General Manager, CDFG Product Merchant Department, Perfume & Cosmetics; Frédéric Carrera, EviDenS de Beauté Global Sales Director; Niu Botao, Assistant General Manager and General Counsel of cdf Haikou International Duty Free Complex; Kelly Liu, EviDenS de Beauté Asia Pacific Senior Manager ; Jason Cao, EviDenS de Beauté China duty-free channel operator Amberich International (HK) Ltd.
EviDenS de Beauté, the prestige beauty brand which embodies French-Japanese skincare excellence, continues its expansion in Asia Travel Retail with the grand opening of its first-ever standalone boutique at cdf Haikou International Duty Free Shopping Complex.
The milestone opening features a Spa Cabin, the first of its kind in travel retail, making the boutique a standout destination for luxury skincare experiences in one of the world’s most significant travel shopping locations. EviDenS de Beauté is located in the prestige beauty area of the mall at unit 2F on the second floor.
Building on the rise of prestige beauty services in travel retail, the EviDenS de Beauté Spa Cabin invites visitors to experience the brand’s Art of Saho skincare treatments. Travelers are invited to indulge in luxurious facial treatments, ranging from 30 to 90 minutes with each qualifying purchase, to experience the essence of French skincare artistry. Meaning ‘ceremony’ in Japanese, each Saho is methodically choreographed to optimize the application of products, helping to moisturize, protect and regenerate the skin with each step.
The boutique's Spa Cabin offers an elevated beauty experience for travelers
Charles-Edouard Barthes, Founder of EviDenS de Beauté, commented, “The opening of our first flagship boutique at cdf Haikou International Duty Free Shopping Complex marks a pivotal step in our global expansion and augments our commitment to offering a high-touch, exclusive experience for discerning travelers. These significant milestones further establish our brand as a world-class leader in prestige skincare, solidifying our position in travel retail and on the global stage.
“This dedicated space in one of Asia’s premier luxury shopping destinations strengthens our prosperous relationship with CDFG and allows visitors to fully immerse themselves in the EviDenS de Beauté universe, with access to exclusive products, personalized skincare consultations, and treatments. By combining French elegance with Japanese skincare technology, we aim to deliver tailored beauty experiences that resonate with each traveler, fostering a lasting connection to the EviDenS de Beauté experience,” he said.
Adorned in the signature navy blue and gold, the boutique's design showcases a curated display of hero products, while the Versailles Parquet flooring echoes its French heritage
The boutique invites travelers into a refined, immersive space that celebrates the brand’s French aristocratic roots. Adorned in the signature navy blue and gold, the boutique's design showcases a curated display of hero products, while the Versailles Parquet flooring echoes its French heritage. Every detail has been thoughtfully crafted to deliver a “memorable, high-end beauty experience that reflects the brand’s unique position and collection”.
Visitors are welcomed by a striking LED visual pillar that showcases the brand’s hero products and highlights its skincare range. Further inside, they can explore the Art of Masking station and discover the brand through a story wall that shares information about the brand, including details about Professor Ishibashi San in Japan, recent launches, Brand Ambassador Carina Lau, and Mask Ambassador Yangzi. The boutique also includes a replica of Fontaine de La Foux, the source of the La Foux Spring Water that is featured in all EviDenS de Beauté products.
Niu Botao, Assistant General Manager and General Counsel of Haikou International Duty Free Complex, said, “As a global leader in prestige beauty retail, we are committed to enhancing the luxury shopping experience for travellers. Our partnership with EviDenS de Beauté allows us to meet the growing demand for exclusive beauty products and services in Hainan. The opening of the brand’s first flagship boutique, complete with its exclusive Spa Cabin, offers a unique and elevated beauty experience that we are sure will captivate and engage travellers.”
EviDenS de Beauté embodies the French 'Art de Vivre' and the age-old Japanese philosophy of 'Kaizen' – the constant quest for perfection – to offer a unique prestige skincare ceremony. Founded by Charles-Edouard Barthes and driven by his dedication to creating anti-ageing skincare suitable for his wife Eriko Nakamura’s hypersensitive skin, all products are developed and manufactured in Japan using advanced Japanese technology infused with French elegance.
