L'OCCITANE TR launches Erborian's new "Leave Red on Read" campaign

The campaign spotlights the brand's iconic CC Red Correct Cream. Designed to reduce redness and soothe sensitive skin, the product aims to provide consumers with a real solution that boosts self-esteem by effectively addressing redness and blushing
L’OCCITANE Travel Retail has announced the launch of Erborian’s new campaign, "Leave Red on Read" which spotlights the brand’s iconic CC Red Correct Cream. Designed to reduce redness and soothe sensitive skin, the product aims to provide consumers with a real solution that boosts self-esteem by effectively addressing redness and blushing.
This month, as part of a significant investment by the brand in the French local market and in Europe, the campaign is being amplified and rolled out by L’OCCITANE Travel Retail through a tailored 360° plan with an impactful and vibrant podium at Orly Airport. The campaign will also be highlighted at the following airports: Paris Charles de Gaulle, Rome, London Heathrow, Madrid and Berlin. During April, showstopping activations were staged in Paris at La Samaritaine and Charles de Gaulle Airport which proved hugely successful, prompting the current dynamic campaign.
The eye-catching installation at Orly features a large podium with a giant dummy of the CC Red Correct Cream positioned at the entrance of the duty free store. At the activation, travelers are invited to sample the product and explore a dedicated product assortment, giving them an immersive opportunity to experience the cream’s redness-reducing and soothing benefits firsthand. A gift with purchase of a plush and cosy pink headband will also be offered to customers.
The campaign will also include an innovative, hyper-local geo-targeting strategy at the six airports aimed at engaging travelers both pre-trip and in-trip. Travelers at Orly Airport Terminals 1 and 3, will also encounter the campaign across strategically placed digital screens, ensuring Erborian’s message is seen by both domestic and international shoppers. This powerful visibility will reinforce the brand’s presence in duty free stores and create a lasting impact with travelers from around the world.
With its unique positioning between skincare and makeup, Erborian’s CC Red Correct Cream is a hybrid product that offers dual benefits. It not only neutralises redness but also enhances the skin’s natural glow, giving customers an even-toned, radiant complexion. By blending the best of both worlds, Erborian offers an innovative formula that helps users achieve healthy, flawless skin without the need for heavy coverage.
The brand name "Erborian" comes from "Herbs of the Orient," reflecting its focus on using ingredients inspired by Korean herbal medicine. Established in 2007, it is a beauty brand known for its cutting-edge Korean skincare technology. The brand’s hybrid products bridge the gap between skincare and makeup, delivering targeted solutions for clear, radiant skin. With its commitment to real results, Erborian empowers people to embrace their natural beauty with confidence. Erborian’s products emphasise simple, effective solutions that offer both skincare benefits and makeup-like results.
The CC Red Correct Cream which is formulated in Korea with the most advanced technology specializing in skin redness and sensitivity, offers that solution with its potent and highly effective ingredients. These include Centella Asiatica that helps to soothe, glycerine, to hydrate and SPF25, to protect the skin.
Mona L’Hostis, Director of Marketing Global Travel Retail, L’OCCITANE Group, says, "Our goal with this impactful activation is to share Erborian’s Korean skincare ethos and lifestyle to travellers. Erborian’s ‘Leave Red on Read’ campaign is more than just a product promotion; it’s a commitment to helping people feel their best by addressing common skin concerns. We’re thrilled to be able to implement a multi-channel strategy that targets travelers at every stage of their journey, providing them with a real solution to redness while boosting their confidence."
Erborian creates hybrid products, such as its iconic BB and CC creams, that bridge the gap between skincare and makeup. They reflect a key desire of the brand: to enable all women to achieve their own perfect skin.

This month, as part of a significant investment by the brand in the French local market and in Europe, the campaign is being amplified and rolled out by L’OCCITANE Travel Retail through a tailored 360° plan with an impactful and vibrant podium at Orly Airport
