L'OCCITANE Travel Retail launches immersive Botanical Lab in Hainan
L'OCCITANE Group partnered with China Duty Free Group to launch its first-ever L'OCCITANE en Provence Botanical Lab pop-up at the CDF International Duty Free Complex in Sanya, Hainan
L’OCCITANE Group, a leader in premium beauty and wellness products, has partnered with China Duty Free Group (CDFG) to launch its first-ever L’OCCITANE en Provence Botanical Lab pop-up at the CDF International Duty Free Complex in Sanya, Hainan. This innovative travel retail activation, which opened on September 27, at Block C F3-303, invites travelers on a multi-sensory journey through the brand’s iconic botanical ingredients, blending nature and science to create personalized beauty experiences. This new concept further showcases the expertise of L’OCCITANE en Provence in botanical sciences and marks a milestone in global travel retail and China.
Evelyne Ly-Wainer, Managing Director, Global Travel Retail L’OCCITANE Group, said, "As a certified B-Corp business, L’OCCITANE Group is committed to creating a positive impact on both people and planet. At this spectacular activation in Hainan, travelers can explore the power of botanical ingredients in an interactive setting, offering an immersive experience that reflects the brand’s values. This creative initiative has been made possible through our partnership with CDFG. We are grateful to our partners for enabling us to create a space where travelers can engage with our brand on a deeper level. We invite all travelers to the Botanical Lab in for a beauty journey that is not only memorable but also a reflection of our commitment to sustainability and innovative retail."
The multi-sensory L'OCCITANE Botanical Lab in Hainan invites travelers on a beauty journey that is not only
memorable, but also a reflection of the group's commitment to sustainability and innovative retail
A voyage through nature
Upon entering the L’OCCITANE Botanical Lab, guests embark on a transformative journey that offers an immersive experience of all five senses guided through four zones: the Son et Lumière – sound and light– visual spectacle, the Bubble Garden, the Hair Lab, and the Face Lab, each highlighting a different aspect of L’OCCITANE’s beauty expertise.
The journey begins with the Son et Lumière visual spectacle where guests are enveloped in a 360-degree digitalized sensory experience that captivates with sound and light. Stunning projections of lush botanicals, including Rosemary, Lavender and Peppermint, allow travelers to feel connected to the natural elements that inspire the products of L’OCCITANE en Provence. The Son et Lumière digital spectacle invites guests to experience the power of nature and sparks curiosity about the stories behind each ingredient.
Visitors to the Bubble Garden can enhance their sense of touch and smell by catching bubbles infused with L’OCCITANE en Provence’s signature botanicals
A true innovation is the Bubble Garden, where guests can enhance their sense of touch and smell by catching bubbles infused with L’OCCITANE en Provence’s signature botanicals. Visitors are invited to feel and experience the unique scents of all four of the brand’s hair care ranges, infused with natural ingredients. These scents include the soothing and elegant notes of the Intensive Repair Collection and the relaxing essence of the Gentle and Balance Collection. This interactive experience fosters a deeper appreciation of L’OCCITANE en Provence’s hair care rituals, showcasing the brand’s dedication to natural, effective beauty solutions.
Those visiting the Hair Lab can take advantage of an exclusive and personal in-depth hair diagnosis from L’OCCITANE en Provence’s expert team in order to better understand their particular hair condition
In the Hair Lab, visitors can take advantage of an exclusive and personal in-depth hair diagnosis from L’OCCITANE en Provence’s expert team in order to better understand their particular hair condition. Guests are then recommended products from the brand’s hair collection designed to meet their individual needs. L’OCCITANE en Provence is now the leading brand in Asia in the hair care category and has recently introduced both a Scalp Night Serum and Fortifying Serum. The former has 97% natural origin ingredients including Immortelle essential oils and is designed to smooth and hydrate the scalp. The Fortifying Serum contains Rosemary essential oil and is a triple-action product that underwent 70 formulations and four different clinical trials to find the perfect formula. It reduces hair breakage by 51%and volumizes the hair by 27%.
Following a personalized hair analysis of their skin, Face Lab visitors are recommended tailor-made products to suit their skin condition
At the Face Lab, visitors are offered a personalized analysis of their skin with a state-of-the-art hand-held device. Following the analysis, the client is recommended tailormade products to suit the condition of their skin. The Immortelle collection takes center stage here, particularly Immortelle Divine Cream, the brand’s iconic and number one bestselling face cream. Powered by Immortelle Super Extract derived from 100% organic Immortelle essential oil, the cream is a natural alternative to Retinol and Vitamin C. It targets fine lines and wrinkles, smooths the skin and diminishes visible signs of ageing. The Expert consultations highlight the benefits of these products, complemented by a soothing hand massage using Immortelle products. This experience demonstrates how L’OCCITANE’s innovative skincare techniques harmonize with nature. The journey culminates in the Gifting Zone, seamlessly blending discovery with shopping and inviting visitors to take home L’OCCITANE’s star products and exclusive, limited offerings.
The Immortelle collection by L'OCCITANE en Provence
Dorothy Liu, Vice President of Perfume & Cosmetics, China Tourism Group Duty Free Corporation, added, "Our ongoing partnership with L’OCCITANE Travel Retail continues to push the boundaries of experiential retail, and the Botanical Lab is a perfect example of this. Through this activation, we offer travelers a distinctive opportunity to discover L’OCCITANE en Provence’s exceptional products and sustainability values in an engaging, interactive setting. This collaboration highlights our mutual dedication to offering enriching, high-quality experiences that go beyond traditional shopping. The Botanical Lab reflects our shared vision of creating meaningful and luxurious beauty experiences for travellers, while emphasizing the importance of sustainability and personal wellbeing."
The journey culminates in the Gifting Zone, seamlessly blending discovery with shopping and inviting visitors to take home L’OCCITANE’s star products and exclusive, limited offerings
