Rihanna's Fenty Beauty “comes home” to the Caribbean
Rihanna's Fenty Beauty, Fenty Skin and Fenty Eau De Parfum will launch in the Caribbean later this month
Rihanna is bringing her game-changing beauty brands, Fenty Beauty, Fenty Skin and Fenty Eau De Parfum, to the Caribbean on October 24, with Essence Corp a key part of this “momentous launch”.
Launching across nine Caribbean islands - Antigua, Aruba, Bahamas, Barbados, Bermuda, Cayman Islands, Grenada, Saint Maarten & Saint Martin; Trinidad & Tobago – Caribbean customers will now be able to shop the award-winning shade range, universal skin care products, and unique fragrance that has proliferated Rihanna’s mission of “Beauty for All” and the boundary-breaking standard of beauty she set with the brand’s debut in 2017.
Rihanna commented, “To say I’m excited about bringing Fenty Beauty and Fenty Skin to the Caribbean is an understatement! It is so special to be able to bring our brands to the place and the people that started it all.”
When Rihanna launched Fenty Beauty with a vision of inclusivity and global reach at its core, she sought to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” With her mandate of inclusivity, Fenty Beauty continues to deliver a wide range of products for traditionally hard-to-match skin tones, with high-performance formulas that work for all skin types, and that encourage everyone, everywhere, to dare to play and have fun with makeup.
With a vast product assortment rooted in Rihanna’s real-life method to a flawless complexion with killer radiance layered on top, cult-favorite products like Pro Filt’r Soft Matte Longwear Foundation – available in 50 shades with a humidity-proof, transfer-proof, long-lasting formula – and Gloss Bomb Universal Lip Luminizer, the high-shine lip gloss available in cream, shimmer, shine, and plumping formulas, will now allow the people of the Caribbean to find their perfect shades.
Fenty products are rooted in Rihanna’s real-life method to a flawless complexion
Joining Fenty Beauty will also be Fenty Skin - the clean, vegan and eco-friendly skincare line designed to work well with makeup. Amplifying Rihanna’s unwavering mission to provide simple and effective beauty solutions for everyone, the brand features universal, sensorial formulas to cleanse, hydrate, protect and treat. Fenty Skin features gold-standards in skin care like niacinamide and hyaluronic acid and are only further enhanced with the best of the Caribbean – like Barbados Cherry and Kalahari Melon – as a true homage to Rihanna’s hometown. Products like Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen – a universal SPF and hydrator for all skin tones that doesn’t leave a white cast or work against makeup – and Fenty Treatz Hydrating + Strengthening Lip Oils – ultra-hydrating lip oils infused with decadent fruit oils and vitamin-rich extracts to strengthen the lips’ moisture barrier – have quickly gone viral since the launch in 2020 and further ignited a global beauty movement.
Rounding out the assortment in the Caribbean will be Fenty Eau de Parfum, a bold, sensual, warm floral fragrance designed to embody Rihanna’s true essence. With notes ofmagnolia, musk, tangerine and Bulgarian rose housed in a luxe, amber bottle, it’s the perfect combination of spicy and sweet and is designed to express itself uniquely on each wearer.
To celebrate the launch in the Caribbean, there will be multiple events including beauty talks and Master Artistry Classes.
As part of the launch, Fenty Beauty is building upon its long-term commitment to the Clara Lionel Foundation (CLF). CLF was founded in 2012 by Rihanna in honor of her grandparents, Clara and Lionel Braithwaite. CLF is deeply rooted in the Caribbean, with a mission to build thriving and resilient communities. Fenty is contributing additional support to CLF’s programming in Barbados, investing in education, jobs training, culture, and climate resiliency initiatives.
Essence Corp said it is “thrilled to be part of this momentous launch”, bringing Rihanna’s visionary beauty brands to the Caribbean. Guillaume Bona, Vice President of Sales of Essence Corp, said, “We extend our heartfelt gratitude to the LVMH team, Kendo Brands, Inc., and all our Caribbean retail partners whose enthusiasm and dedication have been instrumental in making this launch possible. Together, we’re not just introducing products; we’re bringing Rihanna’s inclusive vision of beauty back to its roots.”
Adel Azibi, Area Sales Director of Essence Corp, added, “This launch embodies the true spirit of inclusion that Fenty Beauty stands for. By bringing these products to the Caribbean, we’re not just expanding a brand’s reach, we are celebrating diversity and empowering people across the islands to express their unique beauty. As representatives of this vibrant region, we are proud to see the Caribbean, often overlooked, finally put on the global map, receiving the recognition it so rightfully deserves. It is an honor to showcase both the beauty of Fenty and the diverse beauty of the Caribbean.”
