Valentino Beauty unveils golden fragrance and lipstick experience at Dubai Duty Free
Limited-edition Born in Roma "The Gold" fragrances shine at Dubai Duty Free, featuring new scent profiles for discerning travelers
Valentino Beauty launched an exclusive preview of its Rendez-Vous 2024 collection at Dubai Duty Free from August 1-15, 2024. The brand created a golden-themed retail experience across 15 locations including e-retail and social media platforms.
The showcase highlighted two key products: a limited-edition golden version of the Born in Roma fragrance and the new Spike Valentino matte lipstick in a studded gold case.
Innovative ASMR station offers Dubai Duty Free shoppers a unique sensory experience with Valentino Beauty's latest products
The pop-up featured a gold-themed design that resonated with Dubai’s heritage. Visitors were treated to a multisensory experience including an ASMR station where they could hear the sounds of the products being used. A makeup station offered personalized consultations for the Spike Valentino lipstick range.
Spike Valentino lipsticks, where 'couture meets conscious beauty,' present 12 vibrant shades with refillable options at Dubai Duty Free
A photo opportunity with a golden backdrop allowed guests to capture their experience. The brand stated, “Where gold reigns, Valentino shines.”
The Born in Roma The Gold fragrances feature new scent profiles. The women’s version combines Italian mandarin, gardenia and a “solar coco accord.” The men’s fragrance blends warm spices, Virginia cedar essence and an “ambery vanilla accord.”
Personalized consultations at Valentino Beauty's makeup station introduce travelers to the new Spike Valentino lipstick range at Dubai Duty Free
Spike Valentino lipstick, inspired by the Valentino Garavani Rockstud Spike Bag, comes in 12 vibrant shades. The brand describes it as “where couture meets conscious beauty” with refillable options available for select colors.
Valentino Beauty summarized the event saying, “Gold is an assertion of individuality. Be Bold. Strike Gold.”
