Embracing the beauty of nature’s evolution: Shiseido Travel Retail returns to Cannes
Shiseido Travel Retail underlines its mission centered on beauty innovations
At the TFWA World Exhibition & Conference in Cannes, Shiseido Travel Retail presents a showcase inspired by the concept of Kachou Fuugetsu [花鳥風月], a Japanese expression signifying the beauty of nature. This year’s display pays homage to Japan’s cultural reverence for the changing seasons, featuring a harmonious blend of Japanese beauty, aesthetics, and Omotenashi.
Shiseido Travel Retail President & CEO, Philippe Lesné, said, “This year, Shiseido Travel Retail is going back to basics. We are focusing on business fundamentals to adapt to travelers’ needs. We are encouraged to see some bright spots around the world, with strong sales in Travel Retail Japan, as well as momentum across Travel Retail Americas and EMEA, led by our prestige fragrance brands.
“The creative display of the seasons is a powerful reminder of the beauty of nature, inspiring us as we navigate the evolving travel retail landscape. We look forward to reconnecting with our global retail partners in Cannes to strengthen our longstanding collaboration. Together, we hope to drive forward our mission to create unique value for all travelers.”
The Ginza Body Collection is a new luxurious body care line
At the heart of Shiseido’s vision for 2030 is an ambition to become a Personal Beauty Wellness Company. The group aims to foster a sustainable world where everyone can enjoy a lifetime of happiness through the power of beauty.
For travelers, Shiseido’s focus in the evolving business landscape is to create a new culture of beauty, bringing unique value to the travel retail experience through its brands.
In Cannes, the Shiseido Travel Retail showcase is a testament to Kachou Fuugetsu, symbolizing nature’s cycle of renewal, growth, maturity, and rest. The design on the window display reflects this natural cycle, with each season unveiling a different aspect of beauty: spring’s fresh blooms, summer’s vitality, autumn’s rich colors, and winter’s serene purity. While the booth structure and furnishing from last year’s TFWA Cannes display have been thoughtfully repurposed, aligning with the company’s sustainability goals, this year’s concept of Kachou Fuugetsu, introduces a fresh narrative, distinct from last year’s Kaze. The window display, maintaining a familiar backdrop, has been further enhanced with new and unique design elements.
The design story captures the essence of each season using a classical Japanese layering technique made by paper.
A new culture of beauty
In Cannes, Shiseido Travel Retail will showcase new beauty innovations through the timeless beauty of Japan’s natural landscape. In this new culture of beauty, Shiseido empowers travelers to feel beautiful at every life stage. Shiseido embraces and enhances the distinct beauty that each season brings, curating travel-exclusive experiences, services, and products that cater to the evolving needs of Asian travelers.
Spring: Clé de Peau Beauté The Serum
Clé de Peau Beauté The Serum represents the renewal and rejuvenation of spring through an innovative reformulation. Central to this transformation is the new Radiant Lily Concentrate, derived from the resilient Radiant Lily, known for its ability to thrive under challenging conditions and adapt to its environment. This exclusive concentrate enhances skin intelligence by supporting the abundance of sensor proteins, which are crucial for maintaining skin's barrier and moisture levels.
The Serum acts as a powerful first step in skincare, promoting cellular turnover and visibly reducing signs of aging, and promote a radiant, youthful complexion that is almost as if it has been reborn.
Summer: NARS Explicit Lipstick2 & Tory Burch Sublime Fragrance
Just as summer radiates with intensity and vibrance, NARS Explicit Lipstick embodies the energy of the season. With 13 bold shades, the high-end dimensional satin finish mirrors the glowing warmth of summer, offering vibrant, pure color that stays fresh throughout the day. The lipstick provides the perfect balance of nourishment and hydration, keeping lips smooth, fuller, and free from fine lines. Whether you’re embracing a spontaneous rendezvous or making a bold statement under the summer sun, NARS Explicit Lipstick ensures your lips stay polished, sculpted, and ready for any adventure.
Introducing Sublime from Tory Burch
New Tory Burch fragrance, Sublime, embodies summer’s vivacity with a blend of bold and delicate notes. The fragrance opens with bright mandarin, evoking the freshness of citrus, while the heart features the sensuality of delicate rose and osmanthus flower, reminiscent of a blooming garden.
Grounded by earthy vetiver and hints of ivy, the unexpected addition of leather makes Sublime a confident and sensual choice.
Autumn: The Ginza Body Collection
The Ginza Body Collection invites you to embrace the season’s elegance with its luxurious body care line. Infused with the brand’s iconic linden aroma, this collection wraps you in the fresh green floral notes of linden intertwined with delicate rose and sweet orange. The Silky Robe Moist Complex in this collection wraps the skin in a silky, radiant glow, while the Perceptive Complex EXTM adapts to your skin’s needs, revitalizing its strength as the cooler air settles in. Just as autumn symbolizes transformation and renewal, The Ginza Body Collection enhances your daily ritual, infusing it with moments of indulgence and serenity.
Winter: Shiseido Future Solutions LX Renewal
The Future Solution LX (FSLX) line, featuring the Total Regenerating Cream S, unlocks the secrets to evolving beauty. Backed by 40 years of genetic research, this rich, smooth cream harnesses the power of the highly concentrated LonGenevity Science and Japanese Precious ENMEI herb, to deeply penetrate and optimize skin’s nighttime environment.
This transformative night cream is optimized when the body is resting and cell turnover is at its peak, mirroring the benefits of winter hibernation, the natural pause that allows for renewal and rejuvenation. This approach activates the CCN2 (Cellular Communication Network Factor 2) gene, promoting lasting skin resilience and brilliance from within.
