SENSAI prepares to build on premium skincare at TFWA Cannes
CELLULAR PERFORMANCE Lotion II, Emulsion II & Cream; SENSAI is complementing its exhibition hall presence with a joint cocktail party on September 30 (together with Molton Brown), which will incorporate a preview of the brand’s new launches for Spring/Summer 2025
In a move that highlights its commitment to – and ambitions for – the travel retail channel, Japanese luxury beauty brand SENSAI is returning to the 2024 TFWA World Exhibition & Conference with a bigger stand and a new location. After a successful return to the show in 2023, the company is once again partnering with sister brand Molton Brown (also part of Kao Corporation) to share a booth (RE11) in the Riviera Village.
SENSAI will showcase a selection of its best-sellers and new launches at the show. A key focus will be its planned Autumn/Winter 2024 introductions: an eye cream from its ULTIMATE super-premium skincare collection and the ABSOLUTE SILK Micro Essence-In-Lotion. Both innovations illustrate SENSAI’s strategy to strengthen its prestige portfolio – further driving loyalty and growth within this segment – and extend its high-end price point offer.
According to SENSAI EMEA General Manager, Julien Noilou, ULTIMATE The Mask is already surpassing expectations post launching in Spring/Summer 2024
“We are thrilled with the results of our new ULTIMATE The Mask, which launched in Spring/Summer 2024 and is already surpassing expectations,” notes SENSAI EMEA General Manager Julien Noilou. “Importantly, we have seen impressive growth overall within our ULTIMATE high-end skincare collection, which is extremely popular with European consumers, and has grown +94% in first-half 2024 versus the same period in 2023.”
Noilou continued, “Overall, SENSAI’s EMEA wholesale business increased +11% in first-half 2024 versus 2023, and +19% versus 2019. I’m pleased to confirm that growth was generated by both domestic markets and the travel retail channel, which has now returned to pre-COVID numbers. Against this encouraging backdrop, we look forward to reconnecting with our existing business customers in Cannes, and to forging successful new partnerships.”
SENSAI is complementing its exhibition hall presence with a joint cocktail party on Monday, September 30 (together with Molton Brown), which will incorporate a preview of the brand’s new launches for Spring/Summer 2025, the latest innovations within the CELLULAR PERFORMANCE line and a barrier-optimizing essence for sensitive skin.
Importantly, in line with its commitment to environmental sustainability, SENSAI will use the show to highlight its commitment to sustainable luxury and ESG principles, through elements such as luxury refill systems, recycled packaging and responsibly sourced ingredients.
