Coty Travel Retail introduces Perfect Elixir from Marc Jacobs
Introducing Marc Jacobs' Perfect Elixir
Coty Travel Retail has released the latest fragrance from Marc Jacobs, Perfect Elixir, now available globally.
The bold fragrance is said to embody the belief that anything is possible.
From the IFF fragrance house and the work of Perfumer Domitile Micahlon-Bertier, Perfect Elixir is a warm and opulent evolution of the original eau de parfum. Juicy purple rhubarb notes meet powerful golden amber woods, with vanilla bean extract making the fragrance “captivating and irresistible”.
Perfect Elixir is presented in a bottle inspired by Marc Jacob’s love of combining everyday elements to create something “truly charming and entirely new”. The metallic cap and lilac juice combine with the opulent shine of each charm to create an eye-catching new take on the perfect bottle.
Perfect Elixir is presented in a bottle inspired by Marc Jacob’s love of combining everyday elements to create something “truly charming and entirely new”
Each charm was selected by Marc Jacobs to inject a touch of his irreverent style into the design. The outer packaging is an ode to vintage fragrance boxes. Outfitted in a striking satin hue, the carton features the original illustration of the Perfect bottle from New York based artist, Jacky Blue.
The fragrance campaign was shot by Juerger Teller, revitalizing and reinforcing the message of ‘perfect as I am’. The striking visuals feature a new diverse cast to show the connection of past, present, and future in the self-love and self-visualization journey. The campaign is described as “bold and visually exciting new approach to the Perfect franchise, providing a natural continuation of what Perfect stands for: aspiration, inclusion and inspiration”.
The Perfect Elixir line-up includes 30, 50 and 100ml bottles.
