Sterling Perfumes to celebrate 25th anniversary at TFWA WE
Precieux I, Sterling Perfumes' 25th anniversary extrait de parfum, embodies luxury with its concentrated, long-lasting formulation blending traditional notes and contemporary nuances
Sterling Perfumes is set to commemorate its 25th anniversary at the TFWA World Exhibition & Conference 2024 in Cannes. The company will showcase its upcoming travel retail offerings at stand M-30 in the Red Village, featuring an immersive installation that highlights their indulgent scents and previews new anniversary edition products.
The centerpiece of Sterling Perfumes’ anniversary celebration is the exclusive launch of “Precieux I,” an extravagant extrait de parfum that epitomizes luxury and refinement. This concentrated, long-lasting fragrance combines traditional notes with contemporary nuances, appealing to those seeking exclusivity and a distinctive scent. Precieux I is particularly suited for the duty free market, catering to travelers in search of unique, high-end products.
Precieux I exudes luxury in a sleek, modern bottle featuring matte black with elegant silver accents, perfectly embodying the brand's commitment to refinement and innovation
Visitors to the booth will also get a glimpse of future releases and extensions to the popular ARMAF Odyssey Collection, including Candee, Limoni and Spectra. The installation will feature innovative elements designed to “transport visitors to the sky,” including a section where products appear to be displayed within aircraft windows.
Sterling Perfumes’ Chairman Dr. Ali Asgar Fakhruddin stated: “It is a beautiful moment of serendipity that we are celebrating our 25th anniversary at the same time that TFWA mark their 40th. For over two decades, we have taken pride in championing innovation and creativity, consistently introducing fragrances that resonate with a diverse audience. It brings us great joy to showcase the products that represent the culmination of our years of commitment to quality, strategic partnerships, and our consumer-centric approach. Our overarching aspiration for the next 25 years is to become a global leader in the fragrance industry, known for innovation, quality, and our company’s ethos of ‘journeys in creation’. This ethos will also be reflected in the way our stand is designed, with each segment of the booth telling a story of how we have evolved as a company and the ‘thought-to-product’ process for how our various brands have come to life. Sterling Perfumes envisions itself as a brand that continues to shape the future of perfumery while honoring its rich heritage.”
Dr. Fakhruddin added: “We are thrilled to launch ‘Precieux I’ because it represents our storied journey in the fragrance industry. It is a celebration of our heritage, our achievements, and our commitment to excellence. This fragrance is a tribute to our passion for perfumery and our relentless pursuit of perfection. We believe ‘Precieux I’ captures the essence of Sterling Perfumes’ legacy and the vision for our future. It is a fragrance that not only honors our past but also sets the stage for the next chapter of our story.”
