EviDenS de Beauté partners with CDFG to expand Hainan presence
EviDenS de Beauté celebrates its partnership with China duty Free Group in Hainan
EviDenS de Beauté, the prestige beauty brand which embodies French-Japanese skincare excellence, is accelerating its Asia Travel Retail expansion through its debut collaboration with China Duty Free Group (CDFG) at cdf Sanya International Duty Free Shopping Complex, Haitang Bay.
Building on strong brand recognition in China, two new openings are set to engage high-end Chinese and international travelers with the EviDenS de Beauté retail experience.
Founded in 2007 by Charles-Edouard Barthes, EviDenS de Beauté is a luxury, anti-aging skincare brand tailored for sensitive skin. Growing globally, the range is available at 500 doors at prestige shopping malls, hotels, and resorts in more than 25 countries.
“Travelers to Hainan are seeking prestige beauty brands that offer increased exclusivity, authenticity, and efficacy,” Barthes said. “Our two debut openings in Haitang Bay cement EviDenS de Beauté as a key luxury beauty player in Travel Retail China – a key milestone in our ambition to offer the best beauty retail experience in the world. In partnership with China Duty Free Group, our retail footprint in Sanya is set to engage today’s high-end travelers with personal beauty experiences powered by authentic storytelling and education. We thank our partners at China Duty Free Group, and look forward to introducing more travelers to the sophistication and luxury appeal of EviDenS de Beauté.”
EviDenS de Beauté embodies the French 'Art de Vivre' and the age-old Japanese philosophy of 'Kaizen'
The first EviDenS de Beauté pop-up opened at Building A in July, alongside prestigious global fashion brands. As the larger of the two openings, this 40-square-meter experience attracts travelers through its luxurious design and impactful use of video screens. Dressed in royal blue and gold, the pop-up includes a heritage library displaying hero products and aristocratic flooring that pays homage to the brand’s French heritage.
Inside, multiple engagement stations offer travelers an elevated beauty experience through a personal consultation area, dedicated zones for key ranges, and educational touchpoints focusing on the brand’s love story, Art of Saho philosophy, and skincare technology. A dedicated seating area enhances the consumer journey, allowing beauty consultants to showcase the brand's exceptional ingredients. Backed by research from leading scientist Ishibashi-San, EviDenS de Beauté’s rare and exclusive ingredients include Triple Collagen1; La Foux Spring Water2; Jardin de Grasse's olfactory signature notes of jasmine, rose and tuberose and new star ingredient, GlucoSkinX33.
The retail showcase, in collaboration with CDFG, includes two travel retail sets that offer increased choice, exclusivity, and value from EviDenS de Beauté. Each set features different products including bestsellers The Special Mask and The Moisturizing Lotion. Other exclusive offers will be available soon.
A Celebration of the Saho Ceremony
In its second opening in Haitang Bay, EviDenS de Beauté brings its signature luxury aesthetic to the home of prestige beauty in cdf Sanya International Duty Free Shopping Complex Building C.
The dedicated gondola and backwall, designed in the brand’s Chinese Ink Blue, with gold accents and distinctive coat of arms, present the EviDenS de Beauté range to visitors. The display invites both existing and new customers to explore the brand’s concept of Saho. Meaning ‘ceremony’ in Japanese, each Saho is meticulously choreographed covering how to apply the product step-by-step to optimally moisturize, protect and regenerate the skin. Launched in mid-July, the opening features seven collections of Saho, including The Extreme Saho, and bestsellers across the portfolio.
Dorothy Liu, Vice President, Perfume & Cosmetics, spokesperson at China Tourism Group Duty Free Corporation Limited, commented, “As a global leader in prestige beauty retailing, China Duty Free Group is committed to enhancing the retail experience for shoppers in Hainan. Our partnership with EviDenS de Beauté unlocks a new dimension in luxury beauty at Haitang Bay, broadening our brand discovery universe for customers. We are confident that prestige beauty fans will connect and engage with the unique beauty ceremonies, exclusive skincare technologies, and authentic brand story that make EviDenS de Beauté one-of-a-kind.
EviDenS de Beauté embodies the French 'Art de Vivre' and the age-old Japanese philosophy of 'Kaizen', the constant quest for perfection, to offer a unique prestige skincare ceremony. Founded by Charles-Edouard Barthes out of a deep commitment and love for creating anti-aging skincare suitable for his wife Eriko Nakamura's hypersensitive skin, all products are developed and manufactured in Japan using cutting-edge Japanese technology infused with French elegance.
.jpg?&resize.width=322&resize.height=483)
