Elizabeth Arden’s ‘Travel with Arden’ campaign arrives in Hainan
A unique experience awaits travelers in Hainan with the Travel with Arden campaign
Elizabeth Arden has established multiple Power Boosting Stations in Hainan, China for the summer 2024 season as part of its annual "Travel with Arden" campaign. These interactive installations aim to engage customers during their travel experiences.
At the Power Boosting Station in Hainan Tourism Duty Free Shopping Complex, visitors can explore Elizabeth Arden’s iconic capsule serums and their unique benefits. The station features a Capsules Power discovery area showcasing various serums, including Advanced Ceramide Capsules, Retinol + HPR Ceramide Capsules, and Vitamin C Ceramide Capsules.
Customers can activate video stories about Elizabeth Arden’s Prevage® skincare range by pressing giant power buttons. These videos highlight the science, technology, and ingredients behind the award-winning anti-aging products, as well as the brand’s philosophy and emotional connections with customers.
Travelers can discover power-packed single dose Elizabeth Arden skincare capsules serums
A virtual reality experience room scented with Elizabeth Arden’s White Tea Eau Florale fragrance allows visitors to “teleport” into a flower field. This multi-sensory experience introduces customers to the power of wellness and scent therapy.
After completing the three power discovery journeys, visitors can create their own 3D picture as a framed souvenir. Exclusive Travel with Arden themed gifts are available with purchases.
Smaller Power Boosting Stations are also available at Hainan Development Holdings’ Global Premium Duty Free (GDF) Plaza and CDFG’s Sanya International Duty Free Shopping Complex. Quick skin rejuvenating services are offered at the Elizabeth Arden popup in GDF Plaza.
Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail, commented, “Elizabeth Arden aims to differentiate and create unique memories with each of the Travel with Arden campaigns around the globe. The Hainan Power Boosting Stations provide interactive immersive experiences for our customers to engage with our brand. It is also a fun way to conduct brand storytelling and to attract more new customers to the brand.”
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