Valentino Beauty launches new concept store in Hainan
Valentino Beauty's new store’s striking design embodies what the brand calls “Edgitage” – a combination of “Edginess” and “Heritage"
Valentino Beauty Travel Retail Asia Pacific has unveiled its new retail design at the Sanya International Duty Free Shopping Complex in Haitang Bay Block C. The store showcases Valentino Beauty’s iconic products, including the Go Cushion Glow and the Born In Roma fragrance collection.
This location marks Valentino Beauty’s first implementation of its new retail concept in Travel Retail Asia Pacific, aligning with the Maison’s expansion strategy. The design features a minimalist white backdrop contrasted with vibrant product displays, reflecting Valentino’s rich history in colorful couture.
A blend of edginess and heritage
The store’s striking design embodies what the brand calls “Edgitage” – a combination of “Edginess” and “Heritage.” White faceted tiles and concrete elements reinterpret classic Roman architecture with a modern twist. The retail experience draws inspiration from traditional Italian hospitality while incorporating futuristic elements and neon lighting.
Beauty advisors provide tailored makeup and fragrance consultations following a seven-step service path
At the heart of the luxury experience is Valentino Beauty’s commitment to retail excellence. Each interaction aims to create a genuine connection, guiding customers to discover their ideal beauty expression. Consultations conclude with luxurious gifting options, elevating each purchase to a special occasion.
Marin Vialle, General Manager of Travel Retail Asia Pacific Makeup Business Unit, commented on the opening: “Valentino Beauty is thrilled to open our first TR new look boutique with CDFG in the new Haitang Bay Block C, a true temple of beauty. Inspired by the Valentino fashion retail codes, this new elevated look brings a full new expression of Valentino Beauty. By iconizing our best sellers and providing intimate makeup services, this boutique provides a first-class customer experience. It is a truly exciting time for Valentino Beauty, with amazing innovations launching in Make-Up and Fragrances, bound to capture high desirability and visibility in all markets.”
.JPG?&resize.width=322&resize.height=483)
-8.jpg?&resize.width=322&resize.height=483)
