Molton Brown enters Australia travel retail market with Lotte Duty Free
The launch, which brings together the British heritage fragrance brand and one of the biggest travel retail operators in the world, will see Molton Brown’s popular collections offered at Lotte Duty Free’s Sydney downtown store
Molton Brown has made its debut in Australia’s downtown duty free market in partnership with travel retailer Lotte Duty Free.
The launch, which brings together the British heritage fragrance brand and one of the biggest travel retail operators in the world, will see Molton Brown’s popular collections offered at Lotte Duty Free’s Sydney downtown store. Iconic fragrances such as Re-Charge Black Pepper, Coastal Cypress & Sea Fennel and Fiery Pink Pepper will feature alongside new favorites such as Wild Mint & Lavandin, as Molton Brown brings its full range of globally beloved bath, body, hand, fragrance and home collections to shoppers in one of the world’s leading fragrance, beauty and skincare markets.
The debut builds on Molton Brown’s strong presence in the Australian domestic market, where the brand is listed in David Jones stores and online, as well as elsewhere in Asia Pacific. This expanded offer will allow the brand to fully leverage its excellence as an omnichannel retailer by delivering a complete offer for shoppers with engagement in every market.
Sophie Sponagle, Head of Business Development, Global Travel Retail at Molton Brown says,“We are delighted to announce this launch in a brand new market for us. Partnering with Lotte Duty Free to bring our products to domestic duty free shoppers in Australia is the latest step in our mission to create a complete offer for consumers at every touchpoint across Asia Pacific and the global market.
“Our iconic collections are crafted with a dedicated focus on both sustainability and individuality, both of which are key drivers for shoppers in Asia Pacific, and we are thrilled to be expanding our offer to reach more consumers alongside one of the top retailers in the travel retail business.”
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