July 15 2024  |  Fragrances, Cosmetics, Skincare & Haircare

Celebrating Italian summer: Armani Beauty Mare takes off at Milan Malpensa

By Hibah Noor

Armani Beauty introduces its Summer Mare campaign to Milan Malpensa Airport

L’Oréal Travel Retail is highlighting Armani Beauty’s fragrance and makeup collection at selected airports across Europe, the Middle East and Africa.

The first stop in the campaign is at Italy’s Milan Malpensa Airport, with a Mare promotion running until August 31, featuring summer codes and offering travelers playful experiences. The airport space – with an eye-catching tropical palm tree motif and raffia details – echoes the warm atmosphere of a Mediterranean summer.


Stand visitors can explore and discover Armani Beauty fragrances and makeup collections

Visitors are gifted with a bracelet decorated with the emblematic palm tree motif and scented with the fragrance of their choice to accompany them during their journey. Guided by a Beauty Assistant, visitors can explore and discover the fragrances and makeup collections. An interactive photobooth invite them to further enhance their experience by capturing their fresh summer look while a postcard station allows visitors to create and send personalized summer postcards featuring their holiday photos.

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