Molton Brown introduces Summer Scents to UK airports
Molton Brown's Summer Scents feature at London Heathrow Airport
British heritage fragrance brand Molton Brown has brought summer to life at UK airports with its seasonal Summer Scents sets featured on Must-Have Tables in London Heathrow (T2/T5) and Stansted.
Travelers can choose from bestselling duo-sets of Spicy & Citrus (Cardamon & Cedarwood and Bashukan) and Sweet & Soothing (Davana Blossom & Coco and Sandalwood) or the highly popular Discovery Body & Hair Collection containing 8 x minis set featuring Molton Brown’s Heavenly Gingerlily Bath & Shower Gel; Heavenly Gingerlily Body Lotion; Dark Leather Bath & Shower Gel; Coastal Cypress & Sea Fennel Bath & Shower Gel; Delicious Rhubarb & Rose Bath & Shower Gel; Orange & Bergamot Bath & Shower Gel: Purifying Shampoo With Indian Cress 50ml and Purifying Conditioner With Indian Cress. All are available in 50ml sizes.
During July and August, the summer campaign will be extended with Beauty Stations across eight UK airports, in partnership with Avolta. Must-Have tables will also be present in London Heathrow and London Stansted airports until the end of September.
The Summer Scents campaign centers on bestselling duo-sets and the popular Discovery Body & Hair Collection
Focusing on Molton Brown’s Coastal Cyprus and Sea Fennel Collection, including both fragrances and hair and body care, the displays will, for the first time, feature a QR code enabling customers to discover the full collection.
Rohanne Collis, Key Account Manager, Global Travel Retail, Molton Brown, said, “We have been really pleased with the reception to our summer campaign so far and anticipate further success as the Beauty Stations rollout to coincide with the peak summer travelling season. The duo sets are perfect for gifting or self-treat, while the mini sets are the perfect addition to every traveler’s beauty case.”
