June 25 2024  |  Fragrances, Cosmetics, Skincare & Haircare

‘Feminine. Luminous. Delicate.’: Elizabeth Arden launches White Tea Eau Florale

By Hibah Noor


Elizabeth Arden's new White Tea Eau Florale features with Lotte Duty Free at Melbourne International Airport

Elizabeth Arden has launched a new interpretation of the classic White Tea fragrance – White Tea Eau Florale – in travel retail across multiple locations.

The new fragrance is said to capture the essence of cherished moments and simple indulgences, with both bottle and scent featuring pink hues.

During April and May, Lotte Duty Free of Australia customers at Melbourne International Airport were greeted with standout visuals and encouraged to sample the White Tea Eau Florale fragrance. 

White Tea Eau Florale offers a blend of White Tea, followed by a combination of Pink Freesia and Lily of the Valley. Delicate Pink Orris and sweet Honeysuckle rest at the heart, on a grounding base of Musk, creamy Trisamber and Tonka Bean. Commenting on the inspirations behind the fragrance, Senior Perfumer Natasha Cote-Mouzannar said, “This creation is all about the beauty of life, bringing beautiful flowers and rich ingredients for a unique experience.”


A White Tea Eau Florale scented sachet is offered to customers

In Hainan, the Elizabeth Arden White Tea Eau Florale cart featured in Level 3 of Hainan Tourism Duty Free Shopping Complex where customers were presented with scented sachets of White Tea Eau Florale.

Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail Division, commented, “Elizabeth Arden White Tea Eau Florale is a beautiful yet affordable gifting option to purchase for loved ones. Our romantic activations in travel retail draws customers to fall in love with the inspirational scent, and to bring the scent home as part of their memorable travel journey.”

Traveling consumers can discover the new White Tea Eau Florale across multiple travel retail and duty free stores and touchpoints, including Shanghai Pudong International Airport and Taiwan Taoyuan International Airport.

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