June 25 2024  |  Fragrances, Cosmetics, Skincare & Haircare

Emmie Hardie partners with Lagardère Aelia Duty Free to launch at London Luton Airport

By Hibah Noor

Emmie Hardie products are now featured with Lagardère Aelia Duty Free at London Luton Airport

Independent skincare brand Emmie Hardie has partnered with Lagardère Aelia Duty Free to launch at London Luton Airport.

Emmie Hardie will showcase its award-winning range, with a spotlight on the brand’s bestselling Moringa Cleansing Balm. Beauty kits are also featured, along with key products including Protect & Prime SPF30, Plump & Glow Hydrating Facial Mist and Vitamin C Radiance Gel Moisturiser. Emmie Hardie products use natural ingredients and are cruelty-free.

Jasleen Babraha, Head of Travel Retail & International, said, “It’s such a big opportunity to capture the attention of a new audience. To launch into Lagardère Aelia Duty Free will give Emmie Hardie a huge platform to continue increasing international brand awareness within the travel retail arena. Over the last year the brand has been able to explore new channels and territories and drive growth by investing in unique 360 marketing so support all launches making the travel retail channel a key growth strategy for the brand.”

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