May 29 2024  |  Fragrances, Cosmetics, Skincare & Haircare

L’Oréal Travel Retail Asia Pacific reiterates success at TFWA Singapore event

By Hibah Noor

The elegant L’Oréal Travel Retail Asia Pacific lounge ran across two levels

L’Oréal Travel Retail Asia Pacific has recapped its stand-out presentation at the TFWA Asia Pacific Exhibition in Singapore earlier this month.

The company’s lounge was spread across two levels, covering 510 square meters and divided into three zones: Fragrance, Hair & Skincare and Makeup. Latest lines were highlighted, including the highly anticipated Aesop brand which is now integrated into L’Oréal's portfolio.

Aesop made its debut at the TFWA Asia Pacific Exhibition in L’Oréal Travel Retail Asia Pacific's VIP lounge

Aesop was showcased in the VIP Lounge on the second level. The brand’s heritage portfolio is strongly rooted in skincare, across facial, body and hand care. According to L’Oréal Travel Retail Asia Pacific, “its immense potential will be further developed and showcased with distinctive exceptional retail experience to many more consumers in travel retail.”

Also featured were new products from prominent brands of the Groupe including Lancôme, Kiehl’s, Prada Beauty, YSL Béaute, Maison Margiela, Armani Béaute, La Roche Posay and Kérastase.

Guests had the opportunity to discover the premium fragrance ranges in a cocktail tasting experience

This year's lounge showcased the Groupe’s luxury Fragrance portfolio through a fragrance speakeasy bar, with guests invited on an exclusive aroma journey – an immersive exploration into the craft of perfumery – from YSL Les Vestiaire Des Parfums, Armani Privé, Lancôme and Maison Margiela.

Guests had the opportunity to discover the premium fragrance ranges in a cocktail tasting experience. The fragrance aromas were interpreted through a harmonious blend of specially crafted cocktails prepared by a professional mixologist, offering an immersive sensory experience to its audience, marrying the art of mixology with the allure of fragrances.

Underlining its commitment to sustainability, L’Oréal's lounge design reflected an eco-friendly approach with sustainable materials used in the construction that will be recycled or donated after the event.

It also shared how consumers can look forward to making more eco-friendly product purchases in travel retail, as consumers can ‘Refill More, Save More’ with product refills for many of the brands’ best-selling products. These include Kiehl’s refill pouches which will see the reduction of 61% less plastic compared to a 50ml jar, and Lancôme will launch Absolue soft cream refills and new Absolue L'Extrait refills in 2024 and 2025.

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