May 13 2024  |  Fragrances, Cosmetics, Skincare & Haircare

Unifree Duty Free and Be Keen introduce Queen of Silk to Istanbul Airport

By Hibah Noor

Queen of Silk by the House of Creed at Istanbul Airport

Unifree Duty Free has partnered with Be Keen to launch the Queen of Silk fragrance by the House of Creed at İstanbul Airport.

The House of Creed’s new fragrance launched on May 1 and inspired by the elegance of silk. The fragrance offers notes of Osmanthus, Magnolia and Saffron, with a heart of Tuberose, Passion Fruit, Agarwood, Javanese Patchouli followed by Vanilla from Madagascar, Incense, Myrhh, Ambroxan and Chinese Cedarwood with a Musk base note.

The fragrance is presented in the House of Creed’s signature bottle in a purple color.

Ceren Tonguç, Unifree Duty Free CCO, said, “As Unifree Duty Free we are delighted to be in partnership with Be Keen and present the new fragrance Queen of Silk of the House of Creed to our customers at Istanbul Airport in Unifree Duty Free Stores.”

Abla Bencheikh, Be Keen COO, added, “With the launch of Queen Of Silk, our ambition is to recruit a new feminine audience and ensure Creed as a brand builds up and anchors its position in the female niche luxury market.’’

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