Elizabeth Arden launches HydraPlay Skin Perfecting Daily Moisturizer
Elizabeth Arden reveals the Eight House HydraPlay Skin Perfecting Daily Moisturizer: "Another cult classic in the making"
Elizabeth Arden has introduced the Eight Hour HydraPlay Skin Perfecting Daily Moisturizer, a revolutionary daily moisturizer crafted by the same visionaries behind the brand’s Eight Hour Cream.
This latest innovation – made for skin minimalists and “perfect for travel” – is said to offer an unparalleled, eight skin-enhancing benefits within one single, versatile product. It is rolling out globally from this month in both domestic and travel retail channels, with an RRSP of US$45 for 45ml.
Designed to simplify skincare routines while maximizing results, this formula hydrates, brightens, perfects, primes, soothes, refines pores, controls oil and more, all within one pump and application. According to Elizabeth Arden, users can expect this moisturizer to “go above and beyond, delivering more than hydration with 97% of users agreeing that their skin felt smoother and looked brighter, while improving makeup wear all day”.
Eight Hour HydraPlay is vegan and fortified with a blend of 95% naturally derived ingredients, including Hyaluronic Acid and Glycerin. These key components work together to boost hydration levels by 64%, promoting smoother and brighter-looking skin from the very first application.
HydraPlay is crafted to cater to the diverse needs of modern individuals seeking simplicity without compromising on skincare efficacy. It is gentle enough for all skin types, including sensitive skin.
Susan Zuckerman, Vice President of Global Marketing at Elizabeth Arden, said, “We are incredibly excited to launch HydraPlay under the iconic Eight Hour collection this spring. This do-it-all moisturizer is a must-have for the skin minimalist. Beyond plumping skin with instant and lasting hydration, it brightens, refines pores, controls oil, primes and perfects. The formula was developed to offer a simplified approach to skincare, without compromising on results.”
Céline Moittié, Elizabeth Arden Marketing Director EUTR, commented, “Our original Eight Hour Cream – created in 1930 – is still adored by skincare experts, leading makeup artists and beauty influencers all over the word. It has since inspired a best-selling Eight Hour Cream collection, featuring products that are all renowned for their unrivalled versatility and proven results. Our new Eight Hour HydraPlay Skin Perfecting Daily Moisturizer is another hugely versatile innovation that is absolutely ideal for travellers, as it incorporates so many different skincare benefits in one compact, portable product. This new 8-in-1 miracle moisturizer is another cult classic in the making, and I’m confident this latest addition to our portfolio will be yet another resounding success within the global travel retail channel.”
.JPG?&resize.width=322&resize.height=483)
