February 26 2024  |  Fragrances, Cosmetics, Skincare & Haircare

La Mer debuts at CDF Sanya International Duty Free Shopping Complex pop-up

By Hibah Noor

At the flagship La Mer store at the CDF Sanya International Duty Free Shopping Complex (from left to right): Nanlan Duan, Assistant Director of Sales, CDFG Sanya; Xiaona Li, Head of Commodity Planning Department, CDFG Sanya; Janice Man, Actress; Emmanuelle Vernet, Vice President of Business Development, The Estée Lauder Companies Travel Retail China; Anna Li, Director of Sales and Operation, La Mer Travel Retail China)

The Estée Lauder Companies’ premium skincare brand La Mer has unveiled ‘A Glorious Renewal’ pop-up store at the CDF Sanya International Duty Free Shopping Complex’s new Beauty Plaza in Haitang Bay, Haian, in partnership with China Duty Free Group (CDFG).

The La Mer pop-up store, with a disruptive Year of the Dragon design, opened on February 5 and features a work by Chinese paper cutting artisan Zhang Xiaodong, as well as Chinese New Year-themed activations and gifts. To celebrate the launch and welcome in the Year of the Dragon, La Mer hosted a grand opening ceremony attended by renowned Chinese actress, Janice Man, senior executives from La Mer and CDFG and other guests.

Patrick Bouchard, Senior Vice President/General Manager, La Mer, Travel Retail Worldwide, The Estée Lauder Companies, said, “Like a work of art, La Mer creates each product with the utmost craftsmanship and dedication. We are proud to infuse this dedication to craftsmanship throughout our new flagship door and celebrate its launch and the Year of the Dragon with our incredible partners and consumers.”

Baixue, Vice President of Sanya International Duty Free Shopping Complex, CDFG, commented, “We are glad to partner with La Mer to launch the brand new flagship store with integrated spa center, as well as the Chinese New Year themed pop-up store, at the newly opened beauty paradise at CDF Haitang Bay. With La Mer's consistent premium luxury products and services, we believe that every customer will enjoy the pampering and luxurious experience brought by La Mer.”

The new 202sq ft store showcases the La Mer story of craftsmanship, gifting, luxury services and ocean heritage. Travelers can discover a variety of exclusive sets, including The Hydrating Essentials Collection. Private service consultations can be arranged in the Genaissance VIP lounge where clients will be introduced to the brand’s signature elixir, Miracle Broth. The pop-up, which also includes a dedicated gifting area, is said to emphasize La Mer’s long-term commitment to the Hainan market.

A Spa de La Mer facial cabine on Level 3 of the shopping complex offers consumers pampering services in a private space, with eligible customers able to make reservations through the CDF member WeChat Mini Program.

The La Mer pop-up commands attention at cdf Sanya International Duty Free Shopping Complex’s new Beauty Plaza

The ‘A Glorious Renewal’ pop-up launch marks La Mer’s first travel retail-exclusive experience of 2024. Zhang Xiaodong’s artwork – a 3-meter dragon scroll using the traditional Chinese dragon scale binding technique to mimic the movement of a dragon’s scales, is a centerpiece. Consumers can learn more about the artist’s creative process, as well as La Mer’s dedication to craftmanship, in the semi-private exhibition area. They can also play ‘A Gift of Fortune’ game with the chance to win Year of the Dragon-themed limited-edition gifts whilst discovering a wide variety of travel retail-exclusive La Mer sets.

As guest of honor at the opening, Janice Man joined the brand’s livestream, simulcast on four CDF Hainan platforms. She shared travel skincare routines with La Mer products and delivered Year of the Dragon blessings to the audience through games and activities.

Powered by visible youth-regenerating Miracle Broth, Crème de La Mer helps heal dryness and energizes repair to unlock a rejuvenating transformation. Miracle Broth is at the heart of La Mer. Crafted with singular precision and care, its signature youth-regenerating ferment is said to provide skin with a source of essential energy for its renewal and recovery. According to La Mer, its scientists continue to make discoveries about how it benefits the skin.

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