Alûstre partners with Gebr Heinemann in Copenhagen Airport pop-up
Alûstre, an innovative brand which infuses diamond particles in its beauty products, has collaborated with Gebr. Heinemann to launch its first airport pop-up at Copenhagen Airport Terminal 2.
The space offers complimentary application and manicures with the purchase of a makeup or nail product.
Frank Hansen, Head of Category and Marketing at Gebr. Heinemann, said, “We are thrilled to feature Alûstre as part of our diverse assortment. Our commitment is to consistently provide customers with a remarkable selection in our stores. With the introduction of the Danish brand and their innovative diamond-infused nail polish, we not only meet but exceed that promise.”
Alûstre CEO, Hans Hornemann, added, “We are proud and honored to be part of one of the most dynamic and innovative shopping destinations within the travel retail business. With our unconditional approach to quality, elevated design, and innovation-backed performance, we embrace individual beauty and diversity in everything we do. A passion that we cannot wait to share with Copenhagen Airport travelers, when we launch our exclusive manicure bar in the exhibition area of Terminal 2.”
Katrin Bamler, Gebr. Heinemann Copenhagen Managing Director, commented, “At Gebr. Heinemann, we are dedicated to transforming travel time into valuable time, positioning ourselves as the most human-centric company in global travel retail. By offering customers the indulgence of a treatment with Alûstre’s DiamondInfused nail polish, we aim to create unforgettable experiences. This not only aligns with our vision but ensures that customers’ time at the airport is well spent, resonating with the essence of our commitment.”
Launched in March 2023, Alûstre was developed out of a desire to push boundaries within the beauty industry, with performance being paramount. Pioneering performance, Alûstre first introduced to the market the suspension of diamond particles within nail polish, makeup, and hand care formulas using their signature Alûstre DiamondInfused innovation. Enhancing the possibilities of color and benefit-driven performance with the strongest and most exclusive substance on Earth, Alûstre’s use of diamonds in the nail category is said to provide “outstanding shine, durability, longevity and adhesion, giving the utmost quality to the consumer".