Elizabeth Arden and CDFG host Prevage VIP beauty event in Hainan
The event featured a Prevage® themed high tea; beauty masterclass; self-growth talk on building one’s inner strength as well as DIY grooming activities
Last month, Elizabeth Arden partnered with China Duty Free Group to host a Prevage® VIP beauty event on the rooftop of CDF Haikou Duty Free Shop. The event featured a Prevage® themed high tea; beauty masterclass; self-growth talk on building one’s inner strength as well as DIY grooming activities. Twenty of CDF’s VIP customers attended the event.
The featured product line at the event was Prevage®, a prestige skincare line under Elizabeth Arden. Known for its key active ingredient, Idebenone, Prevage® Anti-Aging Daily Serum 2.0 is a powerful antioxidant and anti-aging serum. Created since 2005 and renovated in 2021, it has since won more than 247 beauty awards.
Prevage® is famed for being highly effective in keeping one’s skin condition healthy and glowing despite late nights and high stress. According to the team, this makes Prevage® the perfect skincare companion for those who desire looking good while having a busy, yet fulfilling lifestyle. This sets the stage for the inspiring philosophy behind the Power of Prevage®.
Elizabeth Arden took the opportunity at the event to unveil the inspiring stories of three Prevage Girls: a 25-year-old working woman who frequently works late nights to chase after her ambitions; a 35-year-old woman who calmingly manages her multi-faceted roles as career woman, mother and daughter; and an 80-year-old woman who thinks young, acts young, and remains true to her heart on age-defying. As described a the event, all three possess a natural glow, not just on the skin with the use of Prevage®, but also a radiant glow from their internal strength and positive mindset.
"Let Your Light Shine!" was the key beauty message that the brand wanted to share, encouraging women to let their inner light shine: to always put their best face forward; embrace challenges; seek for self-growth; chase after dreams and live life the way they would like. Besides injecting positive energies into the class, the VIP customers were able to learn in-depth about Elizabeth Arden products and to experience the products.
According to one of the VIP customers, Wang Hai Ping, who attended the beauty event, it was an eye-opening experience for her as she had not tried using products from Elizabeth Arden prior to the event. “I learnt so much about Elizabeth Arden and Prevage® that I never knew before, and now I have fallen in love with this brand. I will not hesitate to include Elizabeth Arden products in my skincare regimen going forward," she said.
The class was also enlightened to the powers of Elizabeth Arden colors, especially orange, the core color of Prevage’s key ingredient. Attendees were taught how to use the color in their dressing and accessorizing to brighten their moods. This included a lesson with the use of orange colored scarves.
The class was also enlightened to the powers of Elizabeth Arden colors, especially orange, the core color of Prevage’s key ingredient; this included a lesson with the use of orange colored scarves
Yumie Chia, General Manager of Elizabeth Arden Asia Pacific Travel Retail said, “Our brand founder, Elizabeth Arden, is a power woman of her times. Similarly, Elizabeth Arden products, especially Prevage®, instills strength and positivity. We wish to bring such motivating messages along to our customers, and we are extremely delighted to be partnering with CDFG on such important messaging.”
Dorothy Liu, CDFG Deputy General Manager of Perfume and Cosmetics Central Merchandising Division, added, “Being a key travel retail influence in the industry, CDFG aims to play an active role in educating and inspiring customers. We achieve these objectives via interesting and enlightening collaborative events with brands. Elizabeth Arden presented a truly unique and positively motivating beauty event talk which is very holistic.”
Twenty of CDF’s VIP customers attended the event
