Coty introduces Marc Jacobs Daisy Pop limited editions
Coty has introduced Marc Jacobs Daisy Pop, described as “the most fashion-forward limited edition to date”.
The “bold, bright and fun” fragrances are presented in playful bottles, reimagined in full matte pink, with pops of purple, green and red adding an unexpected twist.
According to Coty, the fragrances are vibrant interpretations of the classic Daisy scents. “Both gourmand and original, the ingredients capture the invigorating spirit of the brand, while staying true to Daisy’s irresistible recipe.”
Daisy Pop (50 ml) offers a zesty and sparkling composition around surprising citrus fruits. Top notes include grapefruit, with yuzu and violet leaf, with a heart of jasmine, kumquat and violet and base of musks, with pamplewood and vanilla accords.
The 75ml floral Daisy Eau So Fresh Pop combines lime and raspberry, with top notes of lemon, pear and lime, a heart of rose, with raspberry and violet accords and base of musk, crystal moss and cedarwood. accord
Daisy Love Pop (50ml) is “a delicious, airy and fresh interpretation of pistachio”. The woody gourmand has top notes of cloudberry, raspberry and bergamot accords, a heart of pistachio, chantilly and daisy tree petal on a base of sorbettolide, benzoin and driftwood.
The launch is supported by a campaign shot and directed by photographer Raymond Meier, with he Daisy Pop fragrances set against a clean, light pink background that allows the whimsical bottles to pop, perfectly embodying their name. The fragrances are featured amongst oversized pink flowers, giving the campaign a modern feel while remaining light, bright, and true to the daisy spirit.
The Daisy Pop limited edition bottles draw inspiration from the color block and distinctive textures featured throughout Marc Jacobs fashion collections. The eye-catching bottles feature a bold pink matte/soft-touch aesthetic, with pops of purple, green, and red giving the caps an unexpected twist.
The fragrances are available now in travel retail in Europe and in the Americas and Asia Pacific from February.