January 11 2024  |  Fragrances, Cosmetics, Skincare & Haircare

Rituals highlights Clean & Conscious skincare and the importance of natural beauty

By Laura Shirk

The Ritual of Namaste collection alights with the new beauty trends of "skincare is self-care"

To kick off the new year, iconic wellbeing brand Rituals Cosmetics is highlighting its Clean & Conscious skincare. Building upon the success of its 2023 launch, the sustainable range offers at least 93% natural origin ingredients that shows respect for the skin and for nature. The high-performance collection is developed to tackle the early signs of aging and delivers proven results through extensive efficacy and consumer panel testing.

As the consumer mindset is shifting towards "skincare is self-care", The Ritual of Namaste aligns perfectly with this new beauty trend. The innovative collection is all about skincare that is carefully and consciously developed to enhance the skin's natural beauty. With its formulas boasting more than 93% natural origin ingredients and its environmentally conscious packaging, Rituals Cosmetics reaffirms its commitment to preserving both natures balance and the skin's innate beauty.

Niki Schilling, Chief Impact Officer at Rituals, explains the philosophy behind the collection, "It's about the definition of inner beauty. With this, I mean feeling well, living a meaningful life, and feeling soulful. If you look at beauty that way, it goes hand-in-hand with wellbeing, as it is all about taking care of yourself, enjoying the little moments, and making routines into rituals. We believe in making conscious choices that honor both the beauty of nature and your natural beauty."

Bakuchiol Repair Complex

The Bakuchiol Repair Complex has been specially developed to fight the first signs of aging. The formula is enriched with bakuchiol, the plant-based alternative to retinol, and wild indigo to help minimise visible fine lines, improve skin's elasticity, luminosity and radiance.

The newest addition to the Clean & Conscious range is the Face Cleansing Bar. The bar is specially formulated with a Vitamin E complex to deeply cleanse, moisturize and balance the skin. Its compact size makes it perfect for on-the-go use while travellng, ideal for those with a busy lifestyle or for anyone looking for a more sustainable alternative to liquid face cleansers. The Ritual of Namaste is available at select travel retail locations.

Clean & Conscious skincare encompasses four lines: Glow, Hydrate, Ageless and Purify, catering to various skincare needs from boosting, hydration and radiance to visibly reducing wrinkles and improving skin's firmness. All formulas contain over 93% natural origin ingredients - combining the best of nature with lab-made alternatives for properties that nature can't provide or when they are the more environmentally friendly option. Alongside natural origin formulas, Rituals make conscious choices for packaging, with eco-chic refills available for serums and day and night creams.

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