January 11 2024  |  Fragrances, Cosmetics, Skincare & Haircare

Nuxe boasts successful 2023 driven by innovation and sustainability commitment

By Laura Shirk

NUXE Group's Flower Market merchandizing activation supported three products within its iconic Huile Prodigieuse range; Huile Prodigieuse, Huile Prodigieuse Florale and Huile Prodigieuse Neroli

From its beginning over 30 years ago, Aliza Jabès the Founder, and now President of NUXE Group, was determined to pursue an eco-design approach to Nuxe products, from formulation to packaging, to distribution, to ensuring consumer safety and to protecting the environment.

Key objectives of the brand's plan to continuously improve its sustainability performance include achieving by 2025, a further 20% reduction in the use of plastic for its packaging, ensuring 100% of its ingredients are 100% traceable; plus, in terms of bio-diversity protection, having the capability to genetically trace 85% of its plant actives.

Animal welfare has also been a concern. With the exception of its Rêve de Miel range because of its natural honey ingredient, all other Nuxe products are vegetarian. This means they contain no animal ingredients; 90% are also vegan, formulated without ingredients or derivatives of animal origin.

According to the company, the products that helped to drive its business in 2023 epitomize all that is best about its uncompromising commitment to creating products that are safe and effective, while remaining sensorially rewarding, and which natural origin formulas minimize their potential for impacting adversely on the environment.

H1 saw NUXE Group focus on anti-aging products with the launch of Merveillance Lift in travel retail. This was supported by a “60 seconds to transform your skin” in-store product demonstration activation in La Samaritaine and an online anti-aging diagnosis delivered via QR code.

Last year also saw the launch of Super Serum [10] Eyes, a unique new variant within its established Super Serum product, with a formula enriched with anti-dark circle and anti-puffiness active ingredients designed specifically for the eye contour area. It comes in a slim 15-ml pipette bottle making it a conveniently sized travel retail purchase. Super Serum’s innovative formula is also vegan compliant and uses 95% natural origin ingredients such as natural hyaluronic acid.

The Group expanded its Sun Care Collection, adding two new high protection products, Nuxe Tanning Sun Oil SPF50 and Nuxe Delicious Sun Spray SPF30. These SPF suncare products come in recyclable plastic bottles with on/off pumps that do not require a cap and have been formulated to respect marine life with product formulas that have tested non-toxic for the marine eco-system.

Increased consumer engagement added to the shopping experience. Described as a nice touch was the adding of a scan code to its Sun Collection range, which connects users to the NUXE Sun Spotify playlist in the Spotify app, allowing them to combine the pleasure of tanning with the best summer sounds.

NUXE Group also stepped into springtime with its Flower Market merchandizing activation on the theme of springtime. This floral display supported three products within its iconic Huile Prodigieuse range; Huile Prodigieuse, Huile Prodigieuse Florale and Huile Prodigieuse Neroli and was implemented at Paris Charles de Gaulle and Orly airports, downtown in Sanya in Hainan and Beijing Airport T3 and Shanghai T1.

H1 saw NUXE Group focus on anti-aging products with the launch of Merveillance Lift in travel retail

Travel retail plays an important part in our brand omnichannel strategy as a key driver in the development of Nuxe as a global brand. Innovative skincare products like Super Serum and Merveillance Lift are important drivers of that development and are great examples of our brand delivering against our sustainability commitments,” says Caroline GOIX Global Travel Retail Sales & Marketing Manager, NUXE.

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