January 5 2024  |  Fragrances, Cosmetics, Skincare & Haircare

Rituals opens debut store in Haitang Bay and expands APAC footprint

By Laura Shirk

The company aims to meet the growing demand for a mindful and immersive shopping experience at CDF Sanya International Duty Free City

Rituals Cosmetics has expended its presence in Asia Pacific with its inaugural store in Haitang Bay. With China Duty Free Group, the wellbeing leader has opened its doors to Chinese consumers at CDF Sanya International Duty Free City to meet the growing demand for a mindful and immersive shopping experience.

Rituals' inaugural Haitang Bay store marks a milestone for the company as it continues to spread its philosophy of soulful living across continents. The 30-square-meter space opened on December 28, 2023, in time to welcome the new year.

The space marks the unveiling of Rituals' premium boutique store concept in Hainan, aimed at providing a more luxurious experience for Chinese customers. The location is designed in Rituals' signature peaceful aesthetic, inviting shoppers inside to nourish their mind, body and soul through an array of wellbeing collections. Rituals uses trusted, high-quality products that have been carefully formulated to be safe for skin and kind to the planet.

Located among some of the top sales-generating stores in Hainan, the store brings together holistic wellbeing and affordable luxury to meet growing demand. With a curated line up featuring body care, home care and car perfumes, Rituals invites consumers to add "meaningful moments to their everyday lives" with the help of scents and textures. They are encouraged to sample the collections for themselves with water islands on-site for them to rinse and repeat until they find the perfect products that make them feel like they are living soulfully.

"The opening of our first store in Haitang Bay marks an important moment for Rituals as we solidify and expand our presence in Asia Pacific. We believe in spreading meaningful moments and we are excited to bring our brand ethos to a new location with our incredible partners, China Duty Free Group. With our holistic approach to beauty and wellbeing and our democratic price points, we are proud to bring our distinct innovative concepts to consumers at Haitang Bay," said Raymond Cloosterman, Founder & CEO of Rituals Cosmetics.

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