#MyKando: Shiseido Travel Retail celebrates Kando moments in new campaign video
Shiseido Travel Retail launched #MyKando, a social-first initiative to inspire travelers to celebrate their heartfelt Kandō moments as they rediscover beauty in travel
As travel resumes, Shiseido Travel Retail recognizes that authentic moments of Kandō (感動) – a Japanese expression for being deeply moved emotionally – are more precious than ever. At the TFWA World Exhibition & Conference 2023, Shiseido Travel Retail launched #MyKando, a social-first initiative to inspire travelers to celebrate their heartfelt Kandō moments as they rediscover beauty in travel. As part of the campaign, an exclusive video was filmed at the Shiseido booth in Cannes, featuring Shiseido Travel Retail’s valued partners and employees. The video premiered on Shiseido’s corporate LinkedIn and Instagram pages on November 30.
See the link above to check out the video.
Passengers are encouraged to share their Kandō travel moments with a picture or video on social media with the hashtags #MyKando and #BeautyinTravel.
