November 24 2023 | Fragrances, Cosmetics, Skincare & Haircare

Puig opens cross-category dressing room activation at Madrid-Barajas Airport

By GTR Magazine Staff

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Inspired by the House's dressing rooms, the pop-up showcases Carolina Herrera's best-selling fragrance and lipstick lines; the space is open throughout November in T4

Puig, in partnership with Avolta, has launched a month-long cross-category animation showcasing Carolina Herrera’s make-up and fragrance collections at Adolfo Suárez Madrid-Barajas Airport. The vibrant activation is located in a prominent position in Terminal 4, benefitting from the busy footfall at Avolta’s Perfumes & Cosmetics store, and will run throughout November.

Adorned in Carolina Herrera’s signature red, the pop-up space is inspired by the brand’s dressing rooms in its stores and invites passengers to ‘own your look.’ The activation entices travelers with eye-catching design details, a giant Good Girl Eau de Parfum stiletto and colorful mannequins.

The space highlights Carolina Herrera’s best-selling Good Girl fragrance franchise, including new addition Good Girl Blush, Very Good Girl and the original Good Girl Eau de Parfum, as well as Herrera Beauty’s customizable Fabulous Kiss lipstick line. The Fabulous Kiss collection includes seven new 'kiss and tell' shades of pink inspired by the House’s signature polished lip. Available in sheer, satin and matte formulas, the lipsticks can be fully customized with covers, charms and accessories.

A beauty advisor is also on-hand at the pop-up to offer product recommendations and make-up trials at the make-up station area.

Kaatje Noens, Executive Vice President, Puig said, “As one of Puig’s top performing brands, Carolina Herrera consistently provides standout retail experiences to shoppers in global travel retail and this latest execution at Madrid is no exception. The Carolina Herrera dressing room activation adds another dimension to Avolta’s beauty retail offer in Terminal 4 as we enter a peak travel period. We invite travellers to explore the vibrant space and all it has to offer.”

See more photos below: