Coty reveals new Chloé Eau de Parfum Lumineuse
Coty introduces Chloé Eau de Parfum Lumineuse
Coty has revealed the latest addition to its Signature line, Chloé Eau de Parfum Lumineuse, which is available now in global travel retail.
Chloé fragrances are described as “the expression of vibrant, sincere femininity… “a dialogue with nature, forming an unbreakable bond between the Maison and the realm of flowers”. Chloé Eau de Parfum Lumineuse is inspired by the image of a freshly picked rose gilded by rays of sunlight.
The Eau de Parfum Lumineuse bottle echoes the brand’s stitching detail and is made from 25% recycled glass, while the ribbon is 100% recycled polyester
“I wanted to reinterpret the iconic Chloé Signature rose by guiding it into new territory,” explains Perfumer Ane Ayo. “The idea was to create a wonderfully warm, delicate rose, and to bring out a more sensual facet of Chloé femininity without ever compromising on elegance.”
The rose is expressed here in all its richness and complexity, mingling with the velvety accents of Sambac jasmine to form an almost sensuous bouquet, with vanilla at its heart and balmy and ambery tones. Like the other fragrances of the line, Chloé Eau de Parfum Lumineuse is formulated is with natural-origin fragrance, alcohol (denatured) and water.
Chloé is renowned for a particular detail – stitching – which features on an array of iconic garments and accessories from the Mony line. The bottle for Eau de Parfum Lumineuse echoes this Maison trademark for the first time, as a delicate pink thread hems the beige ribbon tied to the bottle’s neck. The Eau de Parfum Lumineuse bottle contains 25% recycled glass, while the ribbon is made from 100% recycled polyester.
A dedicated campaign has been created to mark the launch of Eau de Parfum Lumineuse featuring Lucy Boynton, British-American actress and face of the Chloé Signature range. The spirit of the film evolves into a color portrait of luminous femininity.
