Coty celebrates Diwali 2023 with "Fly With Me" pop-up at Indira Gandhi Airport
Coty Travel Retail Asia Pacific has teamed up with Indira Gandhi International Airport and Delhi Duty Free to unveil “Fly With Me,” a multi-brand fragrance discovery pop-up. The experience features a range of iconic brands including Calvin Klein, Marc Jacobs, and BOSS.
Following successful activations in China, Malaysia, and Singapore, the exclusive pop-up will run at Indira Gandhi International Airport in time to celebrate Diwali 2023.
“Fly With Me” invites travelers to embark on an olfactive discovery experience, enabling them to directly interact with a range of signature fragrances, from the Delhi Duty Free Exclusive Calvin Klein Eternity for Women, to the BOSS Bottled Eau de Toilette and the BOSS Bottled Eau de Parfum. The space also features a series of immersive activations, including multi-scent tablets to select the most unique fragrances and holiday decorations.
Guilhem Souche, Senior Vice President, Coty Global Travel Retail, said, “Travel retail sits at the pinnacle of retailtainment and collaborative, omnichannel innovation, and we are incredibly excited to bring this vision to life again through the ‘Fly With Me’ experience at Indira Gandhi International Airport. This exclusive pop-up, created in partnership with Delhi Duty Free, invites passengers on an exciting journey to not only discover signature Coty fragrances, but also unique retail experiences. We are also incredibly excited to launch this joyous travel retail concept during Diwali, a particularly festive moment of the year.”
Ashish Chopra, CEO, Delhi Duty Free added, "In collaboration with Coty and the groundbreaking 'Fly With Me' experience, we're thrilled to bring a novel fragrance odyssey to our global travelers. This unique pop-up introduces an immersive space that goes beyond traditional retail. As our travelers discover exclusive offerings and engage with the interactive activation, we're excited to elevate their shopping experience during this Diwali celebration."
Celebrate Diwali 2023 with Coty
Embracing the spirit of Diwali, visitors will be enchanted by the golden-themed pop-up, which features the signature “Fly With Me” airplane. Situated at a prime location in front of the Beauty & Cosmetics Zone in Terminal 3, travelers passing by will instantly notice Coty’s iconic fragrance brands on display, including Calvin Klein, Marc Jacobs, and BOSS.
A second multi-fragrance space will also be available at the International Departures Hall in Terminal 3, offering an interactive “Fly With Me” experience to travelers. The pop-up store showcases a traditional glow of diyas and is decorated with rangoli, lanterns, and flowers, taking visitors on "the ultimate sensorial journey."
In addition to exclusive travel retail sets, shoppers can indulge in the gifting season with signature fragrances from brands, including Boss Bottled Elixir, Marc Jacobs Perfect Eau de Parfum, and a fresh release from Calvin Klein – the Defy Eau de Parfum.
Coty's signature omnichannel experience
Elevating the customer experience, travelers entering the "Fly With Me" pop-up will be instantly greeted by a number of retailtainment activities. The adventure begins at the immersive International Departure space, where visitors can discover various iconic Coty fragrances and select their dream perfume using a multi-scent tablet, available exclusively at the pop-up store.
Bridging the two “Fly With Me” discovery spaces, travelers who have discovered the International Departure space can display their specially designed Diwali-themed fragrance blotter at the Delhi Duty Free pop-up. By presenting this token of appreciation, every visitor will be rewarded with an exclusive gift alongside each purchase.