October 24 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Gucci The Alchemist's Garden unveils new eau de parfum

By Hibah Noor


A Floral Verse is said to capture nature’s poetic journey from dusk to dawn, showcasing a combination of India’s Jasmine Sambac and Sri Lanka’s Black Tea; the campaign is inspired by the opulence of 17th century still life images

Gucci has introduced A Floral Verse eau de parfum, a new blend of nature’s most delicate aromas from The Alchemist’s Garden. Embracing the interplay of light and darkness, this floral green fragrance is said to capture nature’s poetic journey from dusk to dawn, showcasing a combination of India’s Jasmine Sambac and Sri Lanka’s Black Tea.

The Alchemist’s Garden Collection

A customizable collection of eau de parfum, perfumed oils, and acque profumate (scented waters), The Alchemist’s Garden is inspired by the art of alchemy, with each scent built around a hero ingredient and linked to the distinctive codes of the House.

Bottling the essence of nature into sublime distillations, the compositions are designed to be layered together, shifting and magnifying in character when paired with each other. The beauty of alchemy is in the transformation: layered scents that become new expressions of art and reveal the magic of unseen worlds.

Perfumer Alexandra Monet created this "magical process" with Gucci’s vision, adding her collection of memories and global inspirations into the creation of A Floral Verse. Exploring alchemy and rituals, she expertly weaves together the colors and symbols from The Alchemist’s Garden to breathe new energy into the collection’s latest fragrance.



The floral fragrance is encased in a green lacquered glass flacon that according to the company embodies the hidden wonders

A Floral Verse Eau de Parfum

A Floral Verse opens with Indian Jasmine Sambac, drawn from the night-blooming flower that is said to capture the secrets of the moon. The scent "shines with fruity green nuances, infused with intense warmth and sensuality." At the heart of it, the Sri Lankan Black Tea offers dry, leafy accents, with smoky notes enhanced by fresh and spicy facets. Where darkness meets light, the Indian Jasmine Sambac and Sri Lankan Black Tea blend to create an expressive fusion.

Sealing the scent’s poetic rhythm is the White Musk base note. Crafted by pioneers in the field after 90 years of research, it features soft balsamic facets that leave a delicate and charming trail. Manufactured using alcohol made from 100% recycled carbon emissions, each layer of this fragrance invites the senses on an "enchanting journey."

A Floral Verse is encased in a green lacquered glass flacon that according to the company embodies the hidden wonders of nature. Gilded with decorative gold foliage loosely shaped like a heart, the top of the bottle’s pattern features the scent’s unique symbol — the golden cup — while a green bow is tied loosely at its base. At its center is the Gucci logo and the name of the scent. The fragrance is presented in a green box and delicate green fabric pouch with silk drawstring.

The Alchemist’s Garden is a magical garden inhabited by colorful flowers and brimming with mysterious symbols, captured through the lens of Paulette Tavormina. Inspired by the opulence of 17th century still life images, the campaign presents billowing flowers and ripe fruits.

Nestled within these shots is The Alchemist’s Garden new Eau de Parfum, A Floral Verse. A secret language for each scent in the collection is there to be decoded and interpreted, revealing an alchemy of elements and rituals that spans time and space.

Copyright 2024 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap