September 1 2023  |  Fragrances, Cosmetics, Skincare & Haircare

​Nuxe creates 360° innovation with new Super Serum Eyes

By Laura Shirk

Super Serum [10] Eyes unique formula is enriched with anti-dark circle and anti-puffiness active ingredients designed specifically for the eye contour area

Nuxe has concentrated all the anti-ageing effectiveness of its Super Serum [10] anti-ageing skincare product in a unique new variant, Super Serum [10] Eyes. The variant is light and instantly absorbed into the skin with no greasy finish. Plus, its unique formula is enriched with anti-dark circle and anti-puffiness active ingredients designed specifically for the eye contour area.

Due to micro-balls of fractionated botanical oils, its concentration of natural hyaluronic acid and its patented botanical complex, this inspired formula acts on signs of pre-mature ageing in the eye contour area. It stimulates natural youth mechanisms for brighter looking, refreshed eyes that appear 10 years younger, with a reduction of 30% in the lion’s wrinkle between the brows, a reduction of 35% in crow’s feet wrinkles and improvement of 40% in skin radiance.

“The delicate and fragile skin around the eyes is ten times thinner than on the rest of the face so this area is affected faster by the appearance of wrinkles, expression lines, loss of firmness and signs of fatigue. With Super Serum [10] Eyes we can deliver 360° correction of the eye area, making it an important addition to our range of anti-ageing products, which have already proven highly successful in the travel retail market, and it comes in a slim 15-ml pipette bottle making it a conveniently-sized travel retail purchase. Super Serum Eyes will be available from September and will be amongst the products we will be exhibiting at our booth during the TFWA World Exhibition in Cannes.” Caroline Goix, Global Sales & Marketing Manager, NUXE Travel.

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