Puig and Motta Internacional introduce new Carolina Herrera counters and Herrera Beauty in Panama
Guests at the event were invited to discover the Herrera Beauty make-up line and explore the brand’s latest products over ambient music, cocktails and appetizers reflecting the brand’s Alegría de Vivir. From Sunset Perfection to Smoke Game, guests were able to choose different make-up looks applied by Carolina Herrera’s International Education Director, together with the Travel Retail Americas Make-up Expert, finishing the look with one of Carolina Herrera’s iconic fragrances.
The impactful new counters, located in the Attenza Duty Free stores in Terminal 1 and 2, are adorned with the brand’s signature red, and showcase the new Herrera Beauty make-up collection. It is the first line of ready-to-wear and customizable make-up, which includes lip, eye and complexion products in a range of textures and finishes, with many products available in refillable formats. The spaces are equipped with Puig’s latest beauty tech innovations which include the Carolina Herrera Magic Mirror – a dynamic virtual try-on station – and Product Configurator, an omnichannel feature that enables product personalization, offering travelers an elevated customer experience.
Felipe Grant, Puig General Manager Travel Retail Americas, said, “The new-look Carolina Herrera counters at Tocumen International Airport build on the brand’s strong presence in the Americas. Together with Attenza Duty Free, the commercial identity for all the duty free stores of Motta Internacional, S.A., we’re delighted to introduce Herrera Beauty and the unrivaled retail experience of Carolina Herrera to travelers at this key regional hub.”
In addition to Herrera Beauty make-up, the retail spaces offer an immersion into the world of Herrera Beauty via travel retail-exclusive products and Carolina Herrera’s best-selling fragrance lines, including Good Girl, Bad Boy, 212 and CH. Travelers can also discover a unique collection of six playful floral scents named Luckycharms at the counters. Each Luckycharms striking two-toned bottle comes embellished with a Herrera Beauty charm and can be personalized.
Carolina Herrera beauty specialists are on hand to offer personalized experiences and make-up consultations alongside travelers being able to customize their lip, powder and eye make-up with a range of vibrant cases, tassels, bangles and charms.
In conjunction with the launch event of Herrera Beauty in Travel Retail Americas, Puig and Motta Internacional recently joined forces for a two-month 360-degree omnichannel campaign to promote the new bestselling fragrance, Good Girl Blush. The campaign invited travelers to discover the newest launch via digital screens and eye-catching visuals throughout the airport, an impactful media site with an integrated consumer experience and a social media campaign featuring sense-of-place captions to enhance the experience at Panama Tocumen Airport.