August 31 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Puig and Motta Internacional introduce new Carolina Herrera counters and Herrera Beauty in Panama

By Hibah Noor

The new counters, located in the Attenza Duty Free stores in Terminal 1 and 2, showcase the Herrera Beauty make-up collection

Puig and Motta Internacional (operator of Attenza Duty Free) have partnered to launch Herrera Beauty and new Carolina Herrera counters at Tocumen International Airport in Panama.

Guests at the event were invited to discover the Herrera Beauty make-up line and explore the brand’s latest products over ambient music, cocktails and appetizers reflecting the brand’s Alegría de Vivir. From Sunset Perfection to Smoke Game, guests were able to choose different make-up looks applied by Carolina Herrera’s International Education Director, together with the Travel Retail Americas Make-up Expert, finishing the look with one of Carolina Herrera’s iconic fragrances.

The impactful new counters, located in the Attenza Duty Free stores in Terminal 1 and 2, are adorned with the brand’s signature red, and showcase the new Herrera Beauty make-up collection. It is the first line of ready-to-wear and customizable make-up, which includes lip, eye and complexion products in a range of textures and finishes, with many products available in refillable formats. The spaces are equipped with Puig’s latest beauty tech innovations which include the Carolina Herrera Magic Mirror – a dynamic virtual try-on station – and Product Configurator, an omnichannel feature that enables product personalization, offering travelers an elevated customer experience.

Felipe Grant, Puig General Manager Travel Retail Americas, said, “The new-look Carolina Herrera counters at Tocumen International Airport build on the brand’s strong presence in the Americas. Together with Attenza Duty Free, the commercial identity for all the duty free stores of Motta Internacional, S.A., we’re delighted to introduce Herrera Beauty and the unrivaled retail experience of Carolina Herrera to travelers at this key regional hub.”

Left to right: Commercial Director LATAM at Puig, Jonathan Romano; Motta Internacional Vice President Luxury Division, Roberto Perez; Marketing & Retail Director Travel Retail Americas at Puig, Juliana Lizarazo; Motta Internacional Board Member, Carlos Alberto Motta; Motta Internacional Chief Executive Officer Agustin de la Guardia; and General Manager Travel Retail Americas at Puig, Felipe Grant

In addition to Herrera Beauty make-up, the retail spaces offer an immersion into the world of Herrera Beauty via travel retail-exclusive products and Carolina Herrera’s best-selling fragrance lines, including Good Girl, Bad Boy, 212 and CH. Travelers can also discover a unique collection of six playful floral scents named Luckycharms at the counters. Each Luckycharms striking two-toned bottle comes embellished with a Herrera Beauty charm and can be personalized.

Carolina Herrera beauty specialists are on hand to offer personalized experiences and make-up consultations alongside travelers being able to customize their lip, powder and eye make-up with a range of vibrant cases, tassels, bangles and charms.

In conjunction with the launch event of Herrera Beauty in Travel Retail Americas, Puig and Motta Internacional recently joined forces for a two-month 360-degree omnichannel campaign to promote the new bestselling fragrance, Good Girl Blush. The campaign invited travelers to discover the newest launch via digital screens and eye-catching visuals throughout the airport, an impactful media site with an integrated consumer experience and a social media campaign featuring sense-of-place captions to enhance the experience at Panama Tocumen Airport.

REGION Americas

Brand News

September 21 2023

Butlers Chocolates to launch bite-sized…

They will introduce a collection of 16 dessert-inspired chocolates and an assortment of mini chocolate bars

September 21 2023

​Go Travel to showcase expanded…

The travel accessories specialist is launching an expanded offer of electrical adapters and chargers

September 20 2023

Monarq and the GlenAllachie announce…

The agreement also covers the USA Duty Free channel

September 20 2023

​Travel Blue Group expands Our…

Over 140 products in the company's range are now sustainable

September 20 2023

​Belgian chocolate brand Guylian…

The company has launched Dark Praliné Seashells in honour of the milestone

September 18 2023

​Japanese beauty brand SENSAI returns…

The company will showcase a selection of new launches and best-sellers at the show

September 18 2023

​EssilorLuxottica and Lagardère…

The animation highlights the VE4452 model from Versace’s Special Projects Collection

September 18 2023

​Mondelez WTR's Toblerone 'Bag…

This activation marks Mondelez WTR’s first ever corporate social responsibility (CSR) campaign in Asia Pacific

September 18 2023

Mars Wrigley ITR to showcase next…

The company will also share more about the introduction of their 100% Responsibly Sourced Cocoa logo within ITR.

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap