August 30 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Gucci launches Flora Gorgeous Magnolia perfume campaign starring Miley Cyrus

By Hibah Noor

The Gucci Flora Gorgeous Magnolia scent is available in three sizes: 30 ml, 50ml and 100ml

Gucci has added Flora Gorgeous Magnolia Eau de Parfum to its #FloraFantasy universe. Presented in a purple lacquered bottle, the scent is once again embodied by multi-platinum selling recording artist and songwriter Miley Cyrus.

The #FloraFantasy Story

The Gucci Flora collection of fragrances is each built around a noble flower. In 2021, Cyrus debuted as the face of #FloraFantasy, "a world brimming with flowers, fluffy animals, and kawaii cuteness," according to the brand. A garden inhabited by kittens and puppies is home to the pink bottle of Gucci Flora Gorgeous Gardenia, while the turquoise bottle of Gucci Flora Gorgeous Jasmine blends effortlessly with the comforting bedroom space. Now, the latest chapter to the story sees Cyrus stepping out of the house and into the outdoors, with Gucci Flora Gorgeous Magnolia.

Perfumers Daphné Bugey and Marie Salamagne’s creation is filled with unexpected yet complementary notes. Taking inspiration from free spirited women, the scent is built around Magnolia Alba, an ancient and rare plant that requires a specific harvest and careful distillation process. Its fruity, floral sweetness is balanced by a clary sage-like edge, to reflect an intuitive nature. The resulting Magnolia Essence exudes cheerfulness and a luminous, noble spirit.

To enhance the sweetness of the Magnolia Essence, a Dewberries Accord is added for a fruity, juicy dimension. Striking a balance between freshness and sensuality, Patchouli Essence is then used to ground the scent. The perfumers capture the plant’s intense woodiness from Indonesia’s best quality Patchouli, creating a subtly earthy and leathery aroma.

Gucci Flora Gorgeous Magnolia also features Blond Woods which provides a gentle, sensual touch, while Coconut Accord delivers an irresistible vanilla freshness that is both smooth and addictive. Finally, the Jasmine Sambac Absolute lends a green intensity and warmth that comes together with a mellowing trail of Musks.

The Packaging

The House’s iconic Flora pattern, featuring vibrant blooms and rich hues, adorns both the bottle and outer packaging of Gucci Flora Gorgeous Magnolia. Wrapped in a captivating purple shade, the scent is available in 30 ml, 50ml and 100ml.

The Campaign

Captured by artist Petra Collins, the #FloraFantasy campaign transports viewers to a captivating inner world where Miley Cyrus is the protagonist. The hues in the campaign conjure up the film’s surreal spirit, a fantasy that moves from a heightened reality to an anime adventure. Throughout the journey, Cyrus moves from cuddling animals in the garden of a house, to playing an electric guitar on the beach. The film ends with new scenes displaying the three Gucci Flora scents on the sands of a limitless outdoor space.

REGION International

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