August 4 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Prada Beauty opens Paradoxe pop-up in Haikou

By Hibah Noor

The design of the pop-up features Prada’s iconic triangle logo and the black-and-white checkered floor

Together, L’Oréal Travel Retail Asia Pacific and China Duty Free Group (CDFG) unveiled Prada Beauty’s Paradoxe pop-up store in Hainan's CDFG Haikou International Duty-Free Mall on July 1.

Within this, the brand’s second Paradoxe animation in Haikou, following the inaugural launch in November 2022, visitors are invited to explore boundless perspectives through both online and offline experiences.

Upon arrival visitors will be able to play a puzzle game and through an interactive memory game to discover the three key Paradoxe perfume ingredients - Neroli bud Ambrofix™ and Serenolide™

A first-of-its-kind Prada Paradoxe AR Interactive Experience Zone will lead visitors into the universe of Prada Paradoxe to reveal their “multiple dimensions”

Other product discovery areas integrated into the pop-up include the Les Infusions Discovery Zone, which allows visitors to interact with the collection and discover the unique ingredients and technology that creates the distinct olfactory experience.

L’Oréal Travel Retail Asia Pacific General Manager of Designer Brand Fragrances Ricardo Schmidt Diaz said, “Prada Beauty is a global leader in luxury, driven by a thoughtful and pioneering vision. This brand transcends trends and constantly challenges conventions. It is with this vision that allows Prada Beauty to consistently be the hottest brand in the world. What you see in the pop-up is testament to this. With the strong and relentless partnership with CDFG that L’Oréal Groupe has enjoyed over the years, we will bring even more excitement and innovative experiences to shoppers and travelers."

Since its launch, Prada Paradoxe has become a highly coveted fragrance globally, thanks to its fashion-forward bottle, renowned muse, and commitment to sustainability


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