May 12 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Coty TR Asia Pacific launches Kylie Cosmetics pop-up at Heinemann Sydney

By Hibah Noor

The Kylie Cosmetics pop-up at Heinemann Sydney

Coty Travel Retail Asia Pacific is continuing its partnership with Heinemann Australia with the launch of the Kylie Cosmetics pop-up at Sydney Airport.

According to the company, the 24-square-meter pop-up is located along the main walkway of Heinemann’s duty free store in Sydney Airport, and designed in the brand's signature pink palette. Positioned just before the Kylie Cosmetics counter, which opened in December 2022, the pop-up gives travelers the opportunity to further explore the brand’s products that include clean and vegan formulas.

The pop-up features an immersive corner with an installation featuring a plush-ball wall, pink couch, and Kylie Cosmetics branding to encourage travel selfies. With specialists onsite, beauty lovers will also receive makeup consultations and product recommendations.

Highlighting some of Kylie Cosmetics’ most beloved launches, the pop-up features products for the lips, eyes and face. Displayed on an illuminated pink gradient column, passersby can explore an array of best-sellers, such as the Matte and Velvet Lip Kits, High Gloss, Plumping Gloss, Gel Eyeliner Pencil and Kylighter Illuminating Powder. Travel-friendly Kylie Skin sets will also be available – including the Lip Oil Set and 4 Piece Mini-Set featuring the Foaming Face Wash, Face Moisturizer, Vitamin C Serum, and Vanilla Milk Toner.

“Kylie Cosmetics is thriving in travel retail proving the very strong retail potential of a brand that was born online. This is particularly true in airports where we can fully express the brand DNA, attracting Kylie fans and many new customers,” says Guilhem Souche, Coty Global Travel Retail Senior Vice President.


Brand News

May 30 2023

​Ricola stages live demonstrations…

The activations took place on four consecutive weekends

May 30 2023

Mondelez WTR partners with Dubai…

The cookie will roll out with other retailers globally from June

May 26 2023

FOREO launches at Zhuhai Gongbei…

FOREO has opened its latest travel retail location at Zhuhai Gongbei Arrival Duty Free Shop in Guangdong Province; the expanded…

May 24 2023

​Mondelez WTR and Dufry partner…

The laser-engraved bars featuring iconic British landmarks sold out within two weeks

May 23 2023

Monarq Group and Drink Recess Inc.…

The agreement covers the Caribbean, Latin America and USA duty free

May 23 2023

Rituals relaunches The Ritual of…

The range features a new and improved formulation

May 23 2023

L'Oréal Travel Retail showcases…

The pavilion was divided into three zones and featured 19 beauty brands

May 23 2023

​Molton Brown opens fragrance retail…

The design is a tribute to the brand’s first salon, which opened in London over 50 years ago

May 20 2023

Moroccanoil launches "Airy Moisture"…

Airy Moisture will replace the leading beauty brand's Hydration line in Asia

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap