Morphe launches makeup product exclusive to travel retail
The Runway Ready Palette features 18 neutral shades of eyeshadow
Makeup brand Morphe has created an eyeshadow palette exclusively for travel retail. Called the Runway Ready Palette, it will be launching on EasyJet in April 2023, followed by Jet2.com in May.
According to a press release, the palette "has been created specifically for holiday makers looking to up their makeup routine, wherever their destination."
Featuring 18 shades, with travel-inspired names including Mile High, Lounge Access and Fly Society, the palette contains a range of neutrals in Morphe’s signature matte, metallic, and shimmer finishes.
The Morphe Runway Ready Palette has been created exclusively for On The Mark Consultancy, a beauty distributor in the travel retail industry.
“We are excited to finally be launching our exclusive collaboration with Morphe," says Mark Brewer, Founder & Managing Director, On The Mark Consultancy. "It’s a project that we have been working on for over three years – and we are delighted with the result. It has been fantastic to work with the Morphe team, developing a product that is made exclusively for the travel sector. On The Mark Consultancy are very proud that Morphe have chosen us to partner with us in travel retail.”
