February 22 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Valentino Beauty unveils latest launch in avant-première in Dubai

By Jane Hobson

Valentino Beauty has released Born in Roma Intense in an avant-première on January 15. The fragrance launch event is part of an exclusive partnership with Dubai Duty Free (DDF) and L’Oréal Travel Retail Europe. It features 10+ animation sites within Dubai International Airport, until March 15.

Digital experience

“Valentino Beauty introduces for the first time a dedicated digital campaign to offer an augmented O+O (offline + online) shopping experience in airports. Dubai International Airport’s travelers are invited to go to the pop-up, which has a dedicated platform showcasing its localization through a map. Blurring the lines between the digital and real worlds, the platform embarks shoppers on an ingredient discovery journey. From the bourbon vanilla top note to the base notes, they can learn more about Born in Roma's intense olfactory family,” reads the press release.

Concept:

The retail design is a tribute to Valentino Creative Director Pierpaolo Piccioli’s "Cool, Color, Couture" mantra, the release says. It features the iconic Valentino pink and black satin, signature rock studs, and neon touches,

Customers are invited to try Born in Roma Intense. The fragrance is about “sparking a feeling of celebration with the energy of a grand night in the eternal city of Rome.”

The pop-up also features the complete range of Valentino’s Born in Roma franchise, its bestselling line that celebrates individuality, authenticity, and inclusivity.

REGION Gulf Africa

Brand News

September 21 2023

Butlers Chocolates to launch bite-sized…

They will introduce a collection of 16 dessert-inspired chocolates and an assortment of mini chocolate bars

September 21 2023

​Go Travel to showcase expanded…

The travel accessories specialist is launching an expanded offer of electrical adapters and chargers

September 20 2023

Monarq and the GlenAllachie announce…

The agreement also covers the USA Duty Free channel

September 20 2023

​Travel Blue Group expands Our…

Over 140 products in the company's range are now sustainable

September 20 2023

​Belgian chocolate brand Guylian…

The company has launched Dark Praliné Seashells in honour of the milestone

September 18 2023

​Japanese beauty brand SENSAI returns…

The company will showcase a selection of new launches and best-sellers at the show

September 18 2023

​EssilorLuxottica and Lagardère…

The animation highlights the VE4452 model from Versace’s Special Projects Collection

September 18 2023

​Mondelez WTR's Toblerone 'Bag…

This activation marks Mondelez WTR’s first ever corporate social responsibility (CSR) campaign in Asia Pacific

September 18 2023

Mars Wrigley ITR to showcase next…

The company will also share more about the introduction of their 100% Responsibly Sourced Cocoa logo within ITR.

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap