February 1 2023  |  Fragrances, Cosmetics, Skincare & Haircare

BEAUTE LUXE to distribute MÄURER & WIRTZ Group products in African domestic market

By Jane Hobson

4711 Original Eau de Cologne is one of the oldest and most famous brands in the world, says BEAUTE LUXE

Specialist perfume and cosmetics distributor BEAUTE LUXE has informed Global Travel Retail Magazine that it will has partnered with the MÄURER & WIRTZ Group to distribute its brands 4711 and Tabac to the African market in 2023.

Products will be available in pharmacies in countries including Rwanda, Uganda, Burundi, Tanzania, Ethiopia, and Djibouti.

David Dayan, CEO of BEAUTE LUXE

“4711 Original Eau de Cologne is one of the oldest and most famous brands in the world. For more than 225 years, 4711 has been soothing the body, mind, and soul, and is now available in over 65 countries,” explains BEAUTE LUXE CEO David Dayan. “Tabac Original is a unique and inimitable fragrance that has been accompanying tradition-minded perfume lovers for 60 years.”

REGION Gulf Africa

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