January 31 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Guerlain and Ever Rich partner to raise awareness of bee protection

By GTR Magazine

The spirit of Guerlain’s Bee School program is in line with Ever Rich’s commitment to environmental protection and sustainability

Well-known for its fruit varieties, the annual output value of honey in Taiwan exceeds ($US 66 million), which show the importance of the bee ecosystem in the region.

Launched in 2018, Guerlain's “Bee School” program raises awareness of bee protection among schoolchildren. Ever Rich Duty Free has partnered with the beauty company to bring the program to more Taiwanese children, and educate more Taiwanese families about the cause.

At the end of December, the pair led an activity that involved bee culture exhibition touring, bee related games and a "little beekeeper" experience. The purpose is to learn why bees are so significant, the reason they are in danger, how to help to protect them, and educate children about the environmental protection with a focus on the bees.

Twenty children aged between 5-8 years old and their parents attended. This project brings attention to the importance of caring for the planet and people through sparking curiosity.

Ever Rich Duty Free has focused on CSR with its educational camp program and more than 100 beach cleaning activities held annually. In 2022, Ever Rich implemented energy saving, paperless and recycle policies and reached its goal of 9 million kilograms carbon emissions reduction in a year.

The spirit of Guerlain’s Bee School program is in line with Ever Rich’s commitment to environmental protection and sustainability. The group is looking forward to more ESG activities with brand cooperation to create a meaningful impact together in the future.


Brand News

March 22 2023

Radico Khaitan unveils Sangam World…

The whisky will be launching in travel retail in April 2023

March 22 2023

​Ferrero to bring biscuit and tablet…

The event is taking place in West Palm Beach, Miami from April 18 to 21

March 21 2023

DFS Group presents 11th Masters…

The event showcased products curated from 50 brands to over 300 collectors

March 20 2023

Valentino Beauty unveils Born in…

Dilraba Dilmurat, the brand's Fragrance Spokesperson for Asia-Pacific, attended the launch event

March 20 2023

FOREO Travel Retail rolls out Swedish…

The omni-channel campaign launched on March 20

March 20 2023

​Glenfiddich pop-up makes Middle…

The Perpetual Collection pop-up will be at the Dubai Airport until March 31

March 17 2023

​L’Oréal and Dufry launch Valentino…

This is the brand's first permanent make-up counter in Travel Retail Europe

March 17 2023

L’OCCITANE Group brings Grown Alchemist…

The brand's first airport counter is at Heinemann in Sydney Airport

March 17 2023

​Henkell Freixenet forms five-member…

The new management structure reflects the international reach of the company

Copyright 2023 DutyFree Magazine. All rights reserved. Privacy Policy Sitemap