January 30 2023  |  Fragrances, Cosmetics, Skincare & Haircare

Armani Beauty celebrates Lunar New Year with Hainan pop-up

By Jane Hobson

The pop-up draws its inspiration from Chinese craftsmanship of ink brush painting artistry

In celebration of Lunar New Year, Armani Beauty has opened an immersive pop-up store in Haikou Mova Mall in Hainan. Running until February 15, the pop-up draws its inspiration from Chinese craftsmanship of ink brush painting artistry. According to a news release, an opening ceremony took place on January 11 in the presence of actress Tong Yao, Armani Beauty Ambassador for China.

Visitors can walk through an illuminated and ever-evolving Gingko Garden, featuring precious ginkgo leaves and holographic rabbits. While entering the pop-up store, visitors are invited to explore Armani Beauty’s fragrance, makeup and skincare collections. The brand‘s signature products, such as the haute couture fragrance ARMANI/PRIVÉ’s THÉ YULONG, will be on offer, inviting visitors on a sensory journey through the Chinese lands of the Yunnan region, and encapsulating the beauty of the Yulong Mountains.

Make-up products such as POWER FABRIC foundation, LIP MAESTRO lipstick and MY ARMANI TO GO CUSHION FOUNDATION (in a limited-edition gold ginkgo collector case) and skincare products like the CREMA NERA REVIVING CREAM will also be available for purchase.

Reflecting Armani beauty’s efforts to reduce its environmental impact, the pop-up store is constructed and eco-designed with 85% of all material from recycled sources and 20% of all fixtures being reusable, with hollow structures offering a 17% reduction in weight, allowing material to be separable for end-of-life recycling.

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