Shiseido TR celebrates Year of the Rabbit with limited-edition collection
Shiseido Travel Retail is welcoming the Year of the Rabbit with a limited-edition Lunar New Year collection that celebrates the diversity of its leading prestige beauty brands: SHISEIDO, Clé de Peau Beauté and NARS.
The stand-out assortment is made up of hero products decorated in vibrant red packaging, with designs set to inspire gentleness, elegance and empowerment among travelers to take into the new year.
“The arrival of the Spring Festival brings with it the hope for health, happiness and good fortune around the world. To mark the Lunar New Year, we have reimagined our bestselling skin beauty and prestige makeup brands to encourage travelers to celebrate their beauty, take on new challenges and share prosperity for the year ahead with their loved ones,” comments Siv Chao, Vice President, Strategic Marketing, Shiseido Travel Retail.
Shiseido Travel Retail’s Lunar New Year collection 2023 consists of the following:
SHISEIDO: Jump to the next stage
SHISEIDO's iconic serum, ULTIMUNE Power Infusing Concentrate, is dressed up in limited-edition seasonal packaging. Inspired by the power of softness, flexibility and resilience of the Chinese Zodiac Rabbit, the festive design symbolizes "the strength of gentleness to jump into a new year and take on fresh challenges."
According to the brand, the campaign aims to empower beauty among travelers inside and out, so that they can be strong enough to progress into a new stage in life.
SHISEIDO’s Lunar New Year collection includes ULTIMUNE Power Infusing Concentrate (Single & Duo Set), which is now available in Travel Retail Asia Pacific and Travel Retail Japan.
CLÉ DE PEAU BEAUTÉ: A radiant new year
Clé de Peau Beauté wishes travelers a "Happy Radiant New Year" with the release of a luxurious, limited-edition design of its hero product, The Serum. Envisioned in collaboration with textile designer and illustrator, Tashi Tsering, the illustrations draws inspiration from "Chinoiserie" to express Chinese artistic traditions from a European point of view.
Dressed in elegant red and featuring delicate peonies composed of shaded flowers and gold leaves, the modern design signifies good luck, richness and happiness in the new year.
The limited-edition Clé de Peau Beauté The Serum is now available in Travel Retail Asia Pacific.
NARS: Bolder than ever
NARS encourages customers to "Start the New Year bolder than ever" with the NARS Lunar New Year Collection. Customers can embrace their vibrant side with the brand’s bestselling makeup essentials in a festive new red and gold look.
The NARS Lunar New Year Collection contains the Light Reflecting Setting Powder Set, featuring Photochromic Technology for camera-ready skin and a puff for applications on-the-go.
The limited-edition NARS Light Reflecting Setting Powder Set is now available in Travel Retail Asia Pacific and Travel Retail Japan.