November 25 2022  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO opens placements in Malaysia to promo new range

By Laura Shirk

The placements will see the beauty and tech brand bring the recently released LUNA 4 range to the island

FOREO has launched new placements in Langkawi, Malaysia, in partnership with DR Group. Prior to this, FOREO held a placement with DR Group’s KLIA Shop beginning in 2019, but has now officially expanded into Langkawi International Airport.

The placements will see the beauty and tech brand bring the recently released LUNA 4 range to the island including the LUNA 4, LUNA 4 mini, and LUNA 4 body. The range sees new technology incorporated into the global bestsellers, re-energizing the hype for the facial cleansing brushes that began with FOREO’s incorporation in 2013.

Unveiled at TFWA Cannes in October, the response to the new range has been overwhelming, and FOREO looks forward to fulfilling demand for the LUNA 4 range with placements in the burgeoning market of Malaysia. Also available will be the LUNA 3 and LUNA mini 3, the micro-current BEAR and UFO 2, alongside FOREO’s range of cleansers, serums and accompanying masks for the UFO.

Known as the Jewel of Kedah, Langkawi is an archipelago located off Malaysia’s northwest coast, and was recently voted as the fourth best island in Asia to visit by Conde Nast readers. Boasting a "treasure trove of natural wonders, visitors can escape the city life and cruise along the waters of Langkawi UNESCO Global Geopark or discover the diverse wildlife in its many parks," reads the press release.

Until the end of September 2022, a total of 1.8 million visitors entered Langkawi, with an average of 200,000 to 250,000 visitors per month. Langkawi Development Board has said that they are on track to record 2.5 million visitors by the end of 2022.

“We are thrilled to be launching our new LUNA 4 range in Langkawi, arguably one of the most beautiful islands in the world, and one of my favourite places to visit. DR Group has been instrumental in this partnership, and we are excited to be able to offer a wide range of FOREO options to both local and international tourists.

"As the ultimate skin tools in the beauty world, there is no better time to explore levelling up your skincare routine at one of the best islands in Asia – 5 star resorts and 5-star skin, what could be more enticing than that?” comments FOREO Global Travel Retail Director Gary Leong.

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