November 2 2022  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO opens at Haikou International Duty Free Shopping Complex

By Laura Shirk

Located at the complex's CDF Beauty Hall, visitors can explore FOREO's latest LUNA 4 collection and Glow Up special collection

Claiming to be the largest duty free store in the world, the Haikou International Duty Free City Shopping Complex serves as the backdrop for FOREO’s latest POS. Located at CDF Beauty Hall on the second floor of the mall, alongside other prestige beauty brands, visitors can explore the latest LUNA 4 collection and the Glow Up special collection, specially designed with the Chinese travel retail customer in mind.

The new POS is the first duty free location in the world for the LUNA 4 range after its debut at TFWA Cannes, and in honor of the launch, FOREO’s advertisements will also be showcased on the brand new LED flag, the focal point of the mall.

The LUNA 4 collection showcases the latest advancements in skin cleansing, demonstrating a seamless usability of some of the most cutting-edge technology in the world. Available at the new POS is the LUNA 4 mini, which appeals to Gen Z’s with its dual-sided facial cleansing brush and 30-second Glow Boost mode for the ultimate quick fix. For cleansing on-the-go, the LUNA 4 Go brands itself as the must-have travel-friendly device, and is clinically proven to remove 99% of sweat, dirt, and oil on the skin. The ultra lightweight device fits perfectly into the palm of your hand, providing the ultimate solution to cleansing while you’re out and about, either post-gym, during travel, or after a beach session. Made with ultra-hygienic silicone touchpoints that are quick-drying and non-porous, the LUNA 4 Go delivers a deep and gentle massage, which relaxes facial muscles, reduces puffiness, and boosts radiance.

Available in four shades of Pistachio, Peach Perfect, Lavender and Evergreen, the LUNA 4 Go boasts up to 300 uses per full charge, and provides an effortless cleanse for all skin types in a mere 60 seconds.

The Glow Up special collection boasts three options in order to cater to a wide range of needs, with the first option of the LUNA 3 in Pink, Micro-Foam Cleanser and Serum Serum Serum proving the ultimate choice for cleansing perfection. For those seeking a less complicated bedtime routine for their children, the second available set offers the ISSA kids Summer SKY with two replacement brush heads. The brush heads combine silicone and polymer bristles to ensure the gentlest and fuss-free cleanse. The third set offers the ultimate mommy-and-me treat, with one LUNA mini 3 in Pink, one ISSA kids Mango Tango and two replacement brush heads.

Haikou International Duty Free City Shopping Complex spans a whopping 280,000 square feet of retail space, with more than 800 notable brands including five exclusives, five global firsts and over 50 stores with the world’s latest concept designs. Located on the west coast of Haikou next to Xinhai Port, the complex houses art, design and nature under one roof, with interactive art installations, visual effects and a curated landscape of flora and fauna.

“We are thrilled to launch the new LUNA 4 range at the Haikou International Duty Free City Shopping Complex, fresh from its debut at TFWA Cannes. The new range has made waves throughout the beauty industry, and we are excited to see the response from the Chinese travel retail customer as we unveil our latest and most technologically advanced range. We thank Haikou International Duty Free City Shopping Complex for its support in this launch, and congratulate them on the opening of such an immersive and fantastic shopping and lifestyle experience,” says Gary Leong, Global Travel Retail Director at FOREO.


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