September 28 2022  |  Fragrances, Cosmetics, Skincare & Haircare

Oribe launches refillable pouches at JDC Jeju Duty Free

By Laura Shirk

The refill pouches have been designed for the brand's most popular litre-size shampoos, conditioners and luxurious hand wash

Continuing the brand’s commitment to sustainable packaging, Oribe has launched refill pouches in travel retail at JDC Jeju Duty Free. Designed for the brand's most popular litre-size shampoos, conditioners and luxurious hand wash, the pouches use 71% less single-use plastic than large-format liter bottles.

The refill pouches encourage reuse of Oribe’s highly covetable liter bottles, reduce carbon emissions in transport due to their compact format of the pouches and localized manufacturing and reduce material into the waste stream.

The new liter refill pouches are being offered for the Gold Lust Repair & Restore and Shampoo and Conditioner, Signature Shampoo and Conditioner, Beautiful Colour Shampoo and Conditioner and Cote d’Azur Revitalizing Hand Wash.

Oribe is constantly striving to take the next step in this ongoing journey to create products that uniquely blend luxurious craftsmanship with the highest standards of sustainability.

“At Oribe, we know everything matters and are always looking for new ways to make our packaging more environmentally friendly, from using Forest Stewardship Council-approved cardboard for our outer cartons, to our new, recyclable glass perfume bottles. “We designed the liter refill pouches as another step in our ongoing journey to create products that uniquely blend luxurious craftsmanship with the highest standards of sustainability," says Jennifer Smith, VP of Packaging for Oribe Hair Care.

Oribe refill pouches are currently available at JDC Jeju Duty Free in South Korea.

REGION Asia

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