September 23 2022  |  Fragrances, Cosmetics, Skincare & Haircare

FOREO debuts at Philadelphia Airport in collaboration with 3Sixty Duty Free

By Laura Shirk

Opened in partnership with 3Sixty Duty Free, the new counter is located at Terminal D-E

FOREO's latest placement to open in the U.S. is at Philadelphia International Airport. In partnership with 3Sixty Duty Free, the new counter, which is located at Terminal D-E, displays FOREO products alongside a range of holistic beauty brands. This move marks the expansion of the brand’s global presence and partnership with 3Sixty, a paring that initially commenced in 2021.

With a wide range of bestsellers, FOREO left no stone unturned when it came to stocking its new counter. Travelers can expect to find the LUNA™ 3, the LUNA™ mini 3, the UFO™ and its accompanying masks, and the BEAR™. The SKUs provide a complete skincare routine, which can be carried out anytime, anywhere. The LUNA™ mini 3 gives an in-depth cleansing experience with its soft silicone bristles, designed to effectively and quickly remove dirt or oil that has collected on the surface of the skin. For customers seeking an extra massage function, the LUNA™ 3 provides curated massages via the FOREO app, professionally designed by an aesthetic expert.

Post-cleansing, customers can use the UFO™, a unique 90-second masking device that helps active ingredients inside the mask absorb better into the skin through the use of T-sonic pulsations, thermo-therapy, and cryotherapy. The UFO™ is also equipped with a full spectrum of LED lights to revitalise and refine the complexion. Finally, to complete the 3-step process, the mighty microcurrent BEAR™ tightens and lifts the contours of the face for an effortlessly youthful and refreshed glow.

Philadelphia Airport is the only major airport serving the nation’s 6th largest metropolitan area, a hub that sees 32.24 million passengers annually. Twenty-five airlines, including all major domestic carriers, offer 500 daily departures to more than 140 destinations worldwide.

Tourism in the city has seen a significant increase from 2020, with a 20% rise and 36.2 million people visiting Greater Philadelphia in 2021. The industry’s recovery from COVID-19 is well underway, and although the tourism sector reported increases in all key metrics including visitation, spending, and economic impact, a full recovery is not expected until 2023.

“We’re ecstatic to finally have secured a placement in one of the most historical states in America in partnership with 3Sixty Duty Free. Philadelphia is a hub of business and culture, and our placement there reflects FOREO’s desire to expand and grow further and take the world by storm in a similar manner,” says Gary Leong, Global Travel Retail Director, FOREO.

REGION Americas

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